Culture Coffee Festival in Taipei

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Turning the trend of drinking coffee into a deeper culture and turning boom into culture is what I want to do.

Fujinshu, president of Tokyo, Kobusuke

I want to secretly plant a small seedling in the hearts of consumers through this activity, and maybe it will grow into a big tree in a few years.

Wu Zelin, founder of Simple Kaffa Xingbo Coffee

On the weekend at the end of July, when the two stations attacked Taiwan, the enthusiasm of coffee lovers was not extinguished at all. The first Culture & Coffee Festival in Taipei was full of people at the Huashan Cultural creation Park in Taipei, and more than 3, 000 people took part in the event.

This is an once-in-a-lifetime coffee event in Taiwan, not only because it has gathered an unprecedented total of 35 coffee shops, baked beans and coffee selection brands in Taiwan and Japan, which can be tasted without circling the island or going abroad, but also a symbol of Taiwan's coffee industry moving forward from the outside to the inside.

Do you know? "in the world coffee map, Taiwan is almost a small diamond, attracting the curiosity and eyes of coffee people all over the world." Said Wu Zelin, who won the world baristas competition in 2016. He mentioned that since 2014, Taiwan has emerged in the World Series organized by the world coffee tournament organization WCE (World Coffee Event), and has won four championships so far this year, as well as remarkable results in world competitions held by other organizations. Taiwan's coffee strength has attracted the attention of the world, but many people have not yet realized it.

Including the World Cup tester contest, the World Cup Bean baking contest, the World Cup barista contest, the World Cup brewing contest, only the World draw Competition and the Coffee Spirits Competition have not yet won, but have also qualified for the finals.

Taiwan has many of the world's top coffee experts, such as Lai Yuquan, the world champion of baking beans, and Wang ce, the world champion of brewing, which are difficult to count. But back in Taiwan, although there are many people who like to drink coffee, the general understanding of the flavor and culture of coffee is still not deep. "many people may not understand that there is a lot of homework to be done in coffee. Some people will think that drinking coffee is lucky because coffee is still in the fashion stage and has not yet become a culture." Xiao Lu, who also likes to drink coffee, said. It sounds like the words of a coffee enthusiast, but in fact, I just hope that everyone can drink their favorite coffee. So he decided to continue the art book fair Culture & Art Book FAIR in TAIPEI held by Fujinshu in April to become Culture & Coffee Festival in Taipei, allowing everyone to enjoy the beauty of coffee in a relaxed, comfortable and simple way.

Kobuke, president of ▲ Fujinshu, Tokyo

He called on the four major brands of Simple Kaffa Xingbo Coffee by Wu Zelin, winner of the World barista Competition (World Barista Championship,WBC), Fujin Tree Cafe Cafe, which promotes life aesthetics, Goodman Roaster, which promotes Taiwan's Alishan Coffee, and ONIBUS COFFEE, a popular coffee in Tokyo.

Because it was held for the first time, Xiao Lufu was not sure whether everyone agreed with such an event. I did not expect that more than 100 brands had signed up to participate. Adhering to the principle of "showing the flavor of coffee from different regions", the organizers are divided by region and selected according to proportion. Taiwan covers the north, central, south and east; Japan extends to Hokkaido in the north, Kyushu to the south, Kyoto in Kansai, and Tokyo in Kanto. Because of the high coffee intensity in Tokyo, it is even split into east and west, with ONIBUS and ABOUT LIFE in the west and SOL'S COFFEE and GLITCH in the east. In addition to Taiwan Japan, Hong Kong also has two brands, Brew Note Coffee Roaster and Black Sugar Coffee & Lifestyle.

▲ from left to right: organizer Takashi Sakao, founder of ONIBUS COFFEE, Goodman Roaster team, ceramic fiber filter cup from Saga Prefecture, Kyushu

As mentioned earlier, this event is for "all people who like coffee", not a difficult professional party. No one cares how much you "know" about coffee. "We hope that people who don't know it are willing to open their hearts. Drinking coffee is not out of reach." Lou Fu said. On the day of the event, everyone has something to gain, from children to elders, from coffee enthusiasts to people who are just interested in coffee.

For experienced coffee lovers, it must be addictive to drink coffee of different styles at once, or even buy coffee beans to go home. For those who want to learn more about coffee, there will also be nine workshops in two days, ranging from hand brewing and cup testing to coffee style, which are usually difficult to experience in a coffee shop. As for untrained consumers, "the memory of the taste of coffee is usually short, and it is difficult to accurately compare the coffee we drank today with what we drank a few days ago." But in the activity, drink a lot of different coffee at the same time, the difference will be easy to detect. " Wu Zelin said that he recalled that when he first started to make coffee, he drank two cups of coffee from different Ethiopian producing areas at one time in the previous generation's shop and found that the flavor was completely different. It was the first time he experienced that the coffee was really the same as written in the book. There are so many different flavors. He guessed that many friends who took part in the coffee festival would have the same surging feelings as he did at the beginning. And perhaps, the seedling can slowly grow into a big tree, and the trend can also become a culture.

▲ Simple Kaffa Coffee style handmade Workshop

Apart from the interaction between consumers and shopkeepers, this is not a rare moment of communication between Taiwan and Japan and between shopkeepers. Even if the language is not clear, the sense of taste is common. When coffee makers look at each other and try their best to show their best, they can infect each other's enthusiasm and motivate themselves to move on. Want to know what are the characteristics of coffee culture in Taiwan and Japan? How will Taiwan's coffee market develop in the future? Please look forward to the next interview with Wu Zelin. )

After the glow and popularity of the international coffee circle, Taiwan's coffee market, which has a business opportunity of 70 billion a year, is not only getting bigger and bigger, but also paying more and more attention to its connotation. The emergence of Culture & Coffee Festival in Taipei is one of the best proof.

After drinking iced coffee in summer, Culture & Coffee Festival in Taipei is said to be back on the stage with hot coffee in winter!