[experience] if you want to open a cafe, don't open it in front of Starbucks!

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As far as the consumer group of students is concerned, I think this is the group he should grasp most according to the situation, but his shop is not competitive either. first, the only university nearby and my alma mater, Nanjing Art College, is two or three kilometers away from his store. This distance is too close to take a taxi and it is too far to walk, and the advantage of this consumer group of college students is whether they earn money and do not care about spending money. If you already have a date, you need to take your boyfriend and girlfriend to the coffee shop. This requires that his shop decoration is very warm and characteristic to retain college students and create word-of-mouth in this group, and his store does not have this feature.

That's basically it. I don't know what I'm talking about even though I've typed a lot of nonsense. From the technical threshold is really not like some upstairs said the technical threshold is very low, really not low. As far as my friend is concerned, he can be said to be a coffee fan. he started to concentrate on coffee in college and studied it for four or five years, but he still thought it was just an introduction. I once suggested that since the coffee shop is in such a profitable state, he can not only sell coffee, but also use this facade to do coffee training. after all, there are more rich people now, but spiritual civilization can not keep up, so teaching decoration (Bi) is also a profitable business.

On the other hand, he thought he was just an introduction and a lot of basic knowledge of coffee with me, Barabara. I talked all afternoon. To sum up, I personally think that opening a coffee shop is really not a good business, but if you must do it, you must find a good market and be very clear about the consumers you want to catch, for example, if you want to do white-collar business, please open it near the dense office buildings, and be sure to increase takeout services. If you want to do business as a student, you must find a place near the university, and the storefront must be decorated very warm, so it is recommended that the main tone be warm.

The most important advice, do not open in front of Starbucks!