Want to open a coffee shop or a book? Is there a technical threshold? What are the profit prospects?

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

It can be used as a reference for all those who want to open a coffee shop for a living.

The following:

1. It's in front of Starbucks. I have been complaining about his market choice, because he always thought he could be like the rising "intellectual" coffee in the United States, specializing in opening in front of Starbucks and robbing Starbucks business. This is self-confidence and foolishness. Because Chinese people's consumption concept of coffee is particularly pathetic, they don't care about the taste or cost performance of coffee. For most people who drink coffee at Starbucks, coffee is a Bi rather than a necessity, which is why people who drink coffee at Starbucks often see people who drink coffee and take pictures of people uploading pictures. So whether or not you make coffee better than Starbucks or not, it doesn't matter. Most consumers don't care. They care more about whether your coffee can provide them with Bi capital than whether it tastes good or not. Of course, I'm not sure whether his coffee tastes better than Starbucks because I don't know anything about coffee.

two。 The question of price. This price problem is reflected in the fact that the price of his coffee is not much cheaper than that of Starbucks, such as the American style I drink every time, and if I remember correctly, the price of Starbucks is about 24 (large cups)? And he sells 20. It's only 4 yuan cheaper than the dispensable ones. It's not that he doesn't want to sell it cheaper, but he can't, because of the rent. His shop is located in Nanjing Longjiang New City Square, a sunken house of about 20 square meters, with a courtyard of almost the same 20 square meters. The annual rent of such a small shop is more than 100000. Taking into account the cost of labor materials and other costs, he has to earn about 500 a day to make ends meet, which is very terrible. Basically, it can be said that he works hard to earn money for the landlord every day.

3. The consumer group problem.

Coffee shops mainly face consumer groups because they should be white-collar workers and college students, and the psychological consumption orientation of each consumer group is different. First of all, when it comes to white-collar workers, the consumption advantage of this social class is that they are the most modest but most in need of life decoration (Bi) in the whole social class, but they do not have much time to sit in the coffee shop and enjoy the coffee in the afternoon. There are not many office buildings in front of his shop, and a few nearby office buildings also flow into Starbucks and buy them and bring them back to the company to drink. Instead of choosing a coffee shop where there is no Bi compared to Starbucks in addition to the specialty of coffee making (what he said). As far as the consumer group of students is concerned, I think this is the group he should grasp most according to the situation, but his shop is not competitive either. first, the only university nearby and my alma mater, Nanjing Art College, is two or three kilometers away from his store. This distance is too close to take a taxi and it is too far to walk, and the advantage of this consumer group of college students is whether they earn money and do not care about spending money. If you already have a date, you need to take your boyfriend and girlfriend to the coffee shop. This requires that his shop decoration is very warm and characteristic to retain college students and create word-of-mouth in this group, and his store does not have this feature.

That's basically it. I don't know what I'm talking about even though I've typed a lot of nonsense. From the technical threshold is really not like some upstairs said the technical threshold is very low, really not low. As far as my friend is concerned, he can be said to be a coffee fan. he started to concentrate on coffee in college and studied it for four or five years, but he still thought it was just an introduction. I once suggested that since the coffee shop is in such a profitable state, he can not only sell coffee, but also use this facade to do coffee training. after all, there are more rich people now, but spiritual civilization can not keep up, so teaching decoration (Bi) is also a profitable business.

On the other hand, he thought he was just an introduction and a lot of basic knowledge of coffee with me, Barabara. I talked all afternoon. To sum up, I personally think that opening a coffee shop is really not a good business, but if you must do it, you must find a good market and be very clear about the consumers you want to catch, for example, if you want to do white-collar business, please open it near the dense office buildings, and be sure to increase takeout services. If you want to do business as a student, you must find a place near the university, and the storefront must be decorated very warm, so it is recommended that the main tone be warm.

The most important advice, do not open in front of Starbucks!