Simple understanding of Coffee Certification: certified Coffee ≠ has a delicious aroma of fine coffee

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The sustainable development of coffee refers to the coffee that can make consumers feel at ease.

Care for coffee producers and production environment in order to continue to drink delicious coffee.

Coffee is the second largest traded commodity in the world after oil. When millions of people around the world enjoy a cup of mellow coffee on a good morning, if the coffee grows with environmentally friendly characteristics, including the use of only natural fertilizers on the manor, no synthetic fertilizers, herbicides, pesticides. It will be able to protect the habitats of many animals and birds at the same time, forming a natural and mutually beneficial symbiosis between animals and plants. When we taste these high-quality coffee, we can not only enjoy the delicacy of the coffee, but also contribute to the environment.

At present, non-governmental organizations (NGO) in Europe and the United States are also committed to promoting sustainable development of coffee, and provide technical guidance on production and marketing experience, protection of biodiversity of producing areas, protection of human rights of manor workers, and so on. Relevant criteria are also set and certification activities are carried out, and certificates will be issued by manors or farmers' associations as soon as they pass the standards.

Sustainable development coffee is divided into three parts: organic coffee (Organic Coffee), fair trade coffee (Fair trade Coffee) and certified coffee. Part of the sustainable development of coffee will ask the third fair unit to guarantee the relevant certification in order to maintain the credit of certified coffee.

Organic coffee certification:

(left) Organic Coffee Organization Certification (Certified Organic OCIA)

(middle) USDA US official Organic Certification (United States Department of Agriculture)

(right) JAS Japanese Standard for Organic Agricultural products (Japanese Agricultural Standard of Organic Agricultural Products)

Fair trade coffee certification:

Fair Trade Mark (The Fairtrade Marks)

Certified Coffee:

(left) friendly Bird Bird Friendly Certificate (right) Rainforest Alliance Rainforest Alliance, RA

(left) shade coffee Shade Grown Coffee (right) good coffee certification (UTZ Organic Shade Grown Coffee)

Certified coffee ≠ coffee with delicious aroma

The evaluation criteria of boutique coffee include the quality, aroma and sustainability of coffee. The biggest difference between it and commercial coffee is that it attaches great importance to the quality and aroma of coffee. The sustainable development of coffee represents its adoption of standards such as the environment of the place of origin and the life of farmers, but does not include the certification of coffee quality and aroma.

Boutique coffee must be "coffee with beautiful aroma", while sustainable coffee may not meet this standard. Because the production environment of coffee is stable, the price of coffee will be stable; in order to continue to produce coffee beans with stable prices and good quality, it is necessary to take the producers' living conditions and planting environment as the premise, and it has also become a major issue in the promotion of high-quality coffee.