Why did IKEA buy large quantities of Ugandan coffee beans? How's the Ugandan coffee?
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Does IKEA intend to get involved in coffee chain retail and join the ranks of selling coffee beans? According to Bloomberg, IKEA will buy large quantities of Arabica coffee beans from the White Nile region of Uganda over the next two years and sell them under the brand name P å t å r.
After all, what are the characteristics of coffee beans from this area?
It is said that this coffee planting project in the White Nile region of Uganda encourages equality and aims to involve local women in coffee cultivation, thereby increasing women's independence and autonomy in the family.
It is reported that IKEA is working with Kawacom of Uganda this time, while Kawacom is a subsidiary of ECOM Trading, a coffee trading and export giant. The two companies joined hands to grow Robusta and Arabica coffee beans in Uganda as early as 1996, and ECOM Trading promised to buy 500000 packets of 250g coffee beans this year, equivalent to 275,000 pounds of coffee beans.
The agreement between IKEA and Kawacom is to sell Arabica coffee beans produced in the White Nile region of Uganda under the brand P å t å r in 30 markets around the world. The company said on this cooperation: "for the White Nile area, growing coffee beans is a daily challenge because of water problems. Local farmers need to travel long distances to irrigate their fields every day." it is hoped that through this cooperation, it can increase the popularity of coffee beans in the White Nile area, so that local farmers can make a living by doing so. "
In fact, in order to fulfill its social corporate responsibility, IKEA launched a project called "Social Entrepreneurs Initiative" (Social Entrepreneurship) five years ago, working with suppliers around the world who are bordering traditional trade, hoping to give them access to larger markets, training and sustained income.
P å t å r means "coffee refill" (coffee supplement) in Swedish, while the company describes the coffee beans as "fresh, fruity and moderately roasted, with a taste of vanilla and caramel on the entrance".
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