After drinking the same latte for so long, people finally think that Starbucks Fragrance is expensive?

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What's the difference between Starbucks Fragrance White and Costa Alcohol White? Isn't it all Flat White?

As a variant of cappuccino, flat white--, also known as "fragrant white", has appeared as early as the 1980s, but this kind of latte with fine milk bubble, which originated in Australia, has become popular all over the world in recent years, which can not be attributed to Starbucks.

The UK is the first place for Starbucks to sell Fragrance White, and Costa launched flat white: mellow Art White at about the same time. Recently, however, the British have begun to struggle with its price.

Conal Lavery, the sales director of Thomson Coffee Roasters, a coffee maker in Scotland, pointed out in a recent interview with Channel 4 that the pricing of flat white in coffee shops is "killing people".

For Starbucks, for example, you can buy a large latte with two espresso for 2 pounds, but Ruibai, which contains the same proportion of coffee and milk and a smaller portion, costs 2.6 pounds.

Caff è Nero,flat white, an established coffee shop in London, is also slightly more expensive than a medium latte at £2.60.

According to Conal Lavery, flat white should be cheaper than a regular latte, because it is actually a double espresso with a certain percentage of fine milk foam, with less milk than a latte. "anyway, its price should be lower."

Chloe Callow, editor of caffeine Magazine, agrees that flat white will not cost more than traditional coffee, but points out that because it has finer foam, requires more milk and requires higher milk foaming skills, a skilled barista is also an implicit cost.

However, as a new favorite of the coffee market in recent years, flat white has been labeled as "Wenqing" in China, Europe and the United States, so it seems that its price can not be measured simply by cost.

Callow believes that the espresso-based drink is still seen as a symbol of the "cool lifestyle in East London" and that flat white's high premium may have something to do with it.

Flat white is a small luxury, but it is still affordable. People buy things from East London and take the time to feel different.

So in his view, Starbucks'£3 Frappy is not overpriced. "most people don't care" because "these customers are not just buying a flat white, they are buying a lifestyle."

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