Starbucks Coffee Story and Brewing Flavor characteristics of Yunnan Coffee Bean producing area

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Coffee is not only a drink for modern people, but also a kind of life aesthetics, so many operators begin to lock in the high-end boutique coffee market! For example, Starbucks, a coffee chain, has launched a "cold extract coffee" known as "boutique black coffee" to attack old gluttonous customers.

Starbucks said that the "cold extract coffee" is 70% Columbia coffee beans and 30% Kenya coffee beans, extracted at a low temperature and slow speed for 48 hours, the taste is rich and smooth, with cocoa and citrus flavor, but also limit the market taste and customized drinking method.

The hidden version of the customized drink is coconut cold extract coffee and sweet vanilla cream cold extract coffee. Coconut water into cold coffee, taste refreshing; the other is cold coffee with sweet vanilla cream, vanilla syrup made of sweet cream, neutralize the bitterness of coffee, but also with a slight caramel aroma, delicate taste impressive.

Today, if we only think of Pu'er tea in Yunnan, it will not be able to keep up with the general trend of China. Growing tea is far less profitable than growing coffee. Yunnan has long been transformed into China's largest coffee producing area, accounting for 98% of domestic coffee production. In Starbucks' newly completed Shanghai flagship store, it even exclusively sells high-quality coffee beans produced in Yunnan. According to China Daily, a farmer who owns a 3-hectare coffee field in Yunnan earned 100000 yuan last year just by selling coffee beans. This is an astronomical figure that they hardly dared to imagine in the past. However, all the changes will take only 10 years.

Ten years ago, with the subsidy of the Yunnan local government, a group of rural people changed from growing sugar cane to growing coffee. Based on the fact that coffee is not a staple food, they had a low degree of social awareness in rural areas. At first, they were hesitant and reluctant. Only some of them dared to try. As a result, coffee quickly became popular in big cities, and coffee beans successfully allowed one impoverished countryside after another to grow amazing wealth.

At the same time, in order to maintain the quality of coffee and make farmers willing to grow it, coffee companies not only deliver beans and technology, but also have a price guarantee mechanism to ensure that farmers will not lose money, not to mention the fear that falling prices of coffee beans will affect their income. From the farmer's point of view, growing coffee is not only a steady gain, but also a good job. Because growing coffee is much easier than growing sugar cane in the past, it doesn't take much effort. During the harvest period, even the elderly and children in the family will go to the fields to help with the harvest. Ten years later, more than half of the farmers in the area choose to grow coffee, and the coffee field covers an area of 55 hectares.

According to a survey conducted by the Ministry of Agriculture in 2016, more than half of the 73000 tons of coffee fields in Yunnan will be shipped to foreign countries, with exports worth 280 million US dollars.

Making a cup of branded coffee represents the middle-class image of the wealthy class in China's first-and second-tier cities, but growing a basket of coffee beans is the golden dream of China's rural society. For villagers who have been farming for generations, growing coffee is a wise decision, which not only improves their lives, but also helps to lift them out of poverty. When they get rich on coffee, they become the next middle class, and then, you know, of course they drink a cup of coffee and savor life. Similar stories happen every day in remote rural areas, perhaps faster than Starbucks stores.

Selection of cold extracted coffee beans

Qianjie Mantenin cold extracted coffee beans

Ye Jia Xuefei cold extracted coffee beans in the front street.

Qianjie Butterfly Cold extract Coffee beans

Brief introduction of several grinding degrees of Starbucks coffee beans