How do you pronounce Friby? Frieby? Tomihiro? Why does Flat White translate like this?

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I love Fu Rui Bai very much. I often talk about Fu Rui Bai here, and I also keep comparing whether the Fu Rui Bai in different stores is good or not. What on earth is Fului Bai? In the following, I integrate the information I heard in Australia with the information I found on the Internet. in other words, I am not a coffee expert or a practitioner, it does not represent any store or organization, but a player with half a bucket of water. I was a little at a loss when I said these things that seemed to be knowledge for the first time. I was wearing a helmet to speak. Please correct me if there is anything wrong.

Fu Ruibai. It has been a legendary semi-mythological drink that has been the object of low-key flattery and media popularity for many years. It is a combination of milk and espresso, originated somewhere in Australia, and has been happily consumed in Australia and New Zealand without (too much) fuss for quite some time. Predicting flat white moments in North America has become a perennial pastime, but in the end, the time has come. Frappy Bai suddenly buttocks, the order in everyone's lips in the United States. This may be associated with the recent launch of Starbucks' own Starbucks ®flat white coffee and milk drinks here, after five years of sales in the UK and Australia.

The first thing you need to know about Furebai is that it contains a lot of things. Like many post-industrial consumer cultures, Furebai is a symbolic agent through which we express our hopes, fears and anxieties, and in its communication, try to appease greedily calling for social distinction and connection. It gives people the feeling. Furebai is the latest luxury coffee battlefield, through which we represent, dispute and invert the transnational tastes of coffee, identity and late capitalism.

Previously, we could actually start interrogating the details of Starbucks ®, but what we really need is a simple explanation of what the original Frappie actually is. To this end, Sprudge conducted a very serious opinion poll and finally determined exactly what the Australian Frappy is. We asked Haley Drage, Starbucks' global brand communications representative, a bunch of questions about Starbucks ®. We talked to leading experts in coffee, landscaping and anthropology to understand the broader symbolic background of white as a beverage. And now, after a lot of painstaking and rigorous research, data and # journalism, we are finally ready to explain brewing.

This is it, man: the final Fului white explanation. Grab your ass.

All right, tell me about this white poll.

We heard all the fuss, so we asked our Australian readers to weigh in. In their weight, 2365 Australians and kiwifruit are accurate. First of all, we make additional affirmation that they are real Antipodeans and thus qualify for the weight of Furey White:

Where do you live

As expected, Australia has a strong voice showing that although New Zealand is not missed, and the Australian Coffee Diaspora () is a very real thing, peddling fine toasts and coffee (short blacks) from New York to Berlin.

I heard that size is very important to Furebai. Is this true?

A flat white = small. All right. How many shots does this thing have to shoot?

Two shots at the most. Do Australians and New Zealanders agree with us to put it all in cups?

Cappuccino cup, ideal for thick-walled ceramics. Dreamy. So where did this neat idea come from?

Oh, my God, New Zealand, Australia, and drink bandits! With all this controversy, I even didn't hesitate to ask about the foam in a flat white. I hear it's important.

How about sprinkling or cream or delicious food on your fragrant white?

How does Antipodeans feel about Starbucks ®'s flatness?

To check out: Australian Furey White is a small drink in a cappuccino cup, with two espressos, hardly more than a little foam. It may also have been invented in New Zealand.

That's great! We found the Australian fragrance white. Now we just need to know the technical details of Starbucks ®and the sociology of the difference between Ruibai and consumers, so we can go!

As a hot coffee topic, it is surprising that it has nothing to do with pictures of Internet cats. Google search for "cat latte" is a delightful caffeinated kitten. "cat cortado" is even quite good, but "cat flat white" has nothing but cats and shoes.

No, no. We have to concentrate.

Touch my cup

Don't care through the ice.

All right, tell me about Starbucks ®.

Currently, you can order your own Starbucks ®Freshwater at any store that participates in Starbucks and is licensed in the United States, Canada, Australia and the United Kingdom, where they have been getting it for some time. According to Starbucks global brand communications representative Haley Drage:

Starbucks Freshwater is two ristretto shots that combine a thin layer of velvety steamed whole milk and complete a latte art spot. This beverage is built for a short but high version of the drink.

It sounds simple, but there is actually quite a lot of data to be mined here.

Wait, what's with these two ristretto photos?

Well, you're talking about more modern espresso. Where's the milk? This seems to be very important to the respondents.

Well, then the whole milk should at least be a little less foamy. What's the size? Isn't that a big problem for white people?

Well, so this is closer to Australian Furey than other menus, but it's still a little far away. Why did Starbucks choose to call its drink Starbucks ®Freshwater?

It can be noted that coffee anthropologists are cheerful & # 39; cork & # 39; Bai helps explain why Starbucks may want to encourage & # 39; mature & # 39; in their customers?

Wow.

Mind_blown

OK, thank you for the cork and thank you for keeping it here! We're almost there.

Here's what we know:

There is a cup of coffee called Fuluibai, which originated in New Zealand (probably). It contains two espresso cups. It should be about 5.5oz (162ml). It is in a cappuccino cup, or paper, if you have to, and covered with almost no foam than a latte. There are no other additives in the drink. Yes, your fragrant white can have latte art, but don't worry.

There is a drink called Starbucks ®Frieber, which was first launched in Australia in 2009. It has a double & # 39; ristretto & # 39; shot rather than a standard single shot. It is advertised as a 12oz (354ml) drink, but with a secret menu order, you can get a drink that is closer to the size of Australia's 8oz (236ml). You can also get three cups of espresso if you crave it so much. It comes from a paper cup. It uses whole milk instead of 2%, which is steamed more gently than other Starbucks drinks and then watered for free, a gesture for the art of lattes. There are no other additives (by default).

Starbucks ®Furebai offers Starbucks a menu roughly equivalent to what brand, such as Stumptown and Blue bottle, has always been a "little latte" since at least 2006.

In the early 1990s, Starbucks had huge cultural capital, and its cups marked a new global consumer culture. Along the way, they lost the cutting-edge consciousness of largerly.

Cultural capital is an inseparable and profound part of consumer culture, especially food and beverage consumption. The air of exclusivity, sophistication and sentiment greatly promotes the concept of cultural capital acquired through consumption.

Australian culture, especially coffee culture, is increasingly becoming the forefront of advanced ideas in the world.

The media can't stop being crazy about pure whites.

Starbucks hopes that all these feelings will be combined with complex veneers around the world to reinvigorate the brand's perceived cultural capital and help them sell Central America (soon central China). And any other imagined place) in a "new" more modern espresso method, more similar to independent boutique high-end cafes, and the default twice as caffeine.

Starbucks hopes to have all kinds of boring coffee, and it tells their friends how they like to "order food and get a short Starbucks ®fragrant white, because, you know, this is actually the more real way.

Starbucks is already trying to further modernize core menu recipes, such as espresso per unit area.

Here's what we don't know:

Why Australians and kiwi put so much into their blood struggle over who created this specific change in espresso and milk. Canadians and Americans may disagree in many ways, but we don't have such a product fight. What's the big deal?

Whether these tastes good or not.

What is pure white, true.

This sudden surge in Furebai, and the media's superficial interest in Fry Bai, is driven by out-of-control classifications from Brooklyn, especially north of Williamsburg, the mainstream of the United States. Media and brand search trends.

So you tell me that Australian Fragrance White is mainly a good proportion of milk and espresso, and Starbucks ®Frappe White is a highly calculated attempt to get rid of Australian coffee coolness, regain some Starbucks lost cultural capital, and secretly move its customers to a more modern coffee beverage profile?

Right.

This doesn't seem interesting or shocking. Apart from glass, is this any different from the cortado I've been drinking for years?

No, no. Let's never talk about this again.