What are the benefits of boutique coffee? What are the recommendations of famous boutique coffee brands?

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Even if you don't drink much coffee, you must have heard of it, from European and American red to Japanese blue bottle Blue Bottle, this cash crop native to Africa seems to have some magic to spread all over the world, from the instant coffee that we first know to the chain stores that can be seen everywhere, coffee seems to be addictive, from knowing to drinking. After the coffee wave of 3.0 in 2009, people began to pursue the details of origin, culture, variety, manor, processing methods and brewing utensils, officially announcing that coffee culture has become a part of daily life.

Because the Blue bottle landed in Tokyo, Japan in 2015 and rapidly expanded its stores, pro-Japanese Taiwan has made a great leap forward in its understanding of fine coffee hand-brewed coffee. Coffee is no longer just a drink. In line with the exquisite orientation, it begins to pay attention to various aspects outside the coffee body, such as design, packaging, space, dishes and surrounding goods, gradually piling up the characteristics of the third wave of boutique coffee. And it's not just Blue bottle that Western Coffee is curious about Toyo. Verve Coffee Roasters from Northern California also chose Tokyo, Japan as its first overseas store in 2016 with ease and confidence, bringing the momentum of surfing mecca Santa Cruz into NEWoMan department store in Nankou, Shinjuku.

As the third wave of coffee development in Northern California, Verve Coffee Roasters adheres to the original coffee spirit of "Farmlevel To Streetlevel" and pays special attention to the principle of fair trade, so that customers can taste the manor coffee directly from the country of origin, making many Hollywood stars proponents of this coffee brand. Founder Ryan Odyssey Donovan and Colby Barr, two college classmates, planted the coffee world together. Like coffee craftsmen, they pondered everything from growing beans to roasting and brewing in the California headquarters, matching the California sun and greenness, as well as leisurely surfing style, to create a brand in the style of "Elegance & comfort".

The six stores concentrated in the coastal areas such as San Francisco and Los Angeles in the western United States inherit the characteristics of factory building and relaxation, mainly with the Loft space of high design, as well as outdoor areas that can bask in the sun and enjoy the beat of the waves; the interior is spacious and bright, and the wood with metal is simply molded into a fresh space without pressure. On the other hand, Verve Coffee Roasters Tokyo, the seventh store located in Japan, takes the exquisite neighbor route, unlike the size of the hinterland of California. Located in Shinjuku, Tokyo, with an inch of land, only 20 ping of space creates a relaxed and comfortable place that belongs to Japan. A series of white iron-framed glass and mosaic bricks are the facade of the Tokyo store, which mainly uses wooden bar seats to replace the over-strong commercial atmosphere of ordinary seats, and the relatively mini space is implanted with green by hanging wall. the bright light shines on the wall and the colorful hanging picture reveals a touch of freshness on the west coast.

Located in the commercial department store, it is as relaxing as a holiday. Verve Coffee Roasters Tokyo creates an image of a light coffee shop that is located in the city center but can be accessed freely. Coffee staff have undergone strict education and training, and have a certain degree of expertise in coffee beans, brewing techniques, etc., and the headquarters will send people to Tokyo every two months to inspect regularly. In the CIS design, coffee cups and coffee beans and other packaging simply use color blocks as product labels, bright and impressive. In addition to our own brand, brewing utensils also focus on the Kalita Wave series of old Japanese coffee utensils, which let customers know deeply about fine coffee through hand brewing, filter pots, Ella presses and other utensils. Next time you go to Tokyo, don't just drink blue bottles, try to taste the exquisite coffee from the West Bank in a leisurely mood.