Appreciation of Coffee Packaging Design

Packaging is considered to be one of the main influences of the marketing world, because it will instantly determine the first impression of customers, so it is paid more and more attention by business decision-makers. Good packaging design is based on strategy, and at the same time has a sense of popular beauty, which can be identified by target consumers and emotionally recognized. The packaging of the following coffee to some extent represents the design trend of coffee packaging, showing different functional characteristics to different degrees.

Characters:

Printing portraits on packaging is not Pepsi's patent, such packaging design can not only attract enough attention, but also arouse a desire to collect. Small raccoon 108 will be a success of the collection card, this time on the packaging, is also ingenious.

Hand-painted illustrations:

Such a package full of childishness is always reminiscent of mischievous childhood, and the lovely interruptions in the corners show that people suddenly have a mood of reading comics, maybe life gives you too much fatigue and numbness, drink a cup of coffee, put everything aside for a while and go back to your childhood.

The simple lines outline not only the intriguing illustrations, but also the designer's hidden slow life, with a sense of fashion in the small mood, and in the hurried pace of life, do you want to stop and have a good look at the world with a cup of mellow coffee?

Interest has always been a means of packaging design to attract the public, this packaging design, bright and exciting colors, will let consumers in the first time attracted by colors and graphics, and then can not help thinking about its meaning and the ingenuity of the design. The fascinating technique is novel and just right.

Light coffee stains become a highlight of this packaging, natural, changing, simple but not simple, the message for consumers is clear, "different" will always surprise people, the same product is more or less the same design, enough to reflect the originality and carefulness of its designers.

Gift Coffee:

The fresh and elegant color can always feel that the simple life should be like this. The exquisite box makes the drink of coffee turn into one of the most practical gifts. The box that is convenient to store and full of design sense is the designer's carefulness. It always makes people smile when they think of it.

The 2012 Starbucks high-end flower dance Xingyue moon cake gift box uses Chinese cheongsam elements, and the plate buckle of the cheongsam is cleverly designed on one side of the gift box. just looking at the packaging, the lines are enough to extend its beauty, exquisite and elegant without losing its atmosphere. this is indeed a good gift for relatives and friends when the Mid-Autumn Festival is approaching.

All kinds of canned articles:

Bravis is responsible for updating the packaging design of "Pokka Coffee Original". The packaging design and development of "FINE BLEND" and "CLEAR BLEND" products are carried out to show the coffee beans made by the coffee bean roaster in the form of images, which not only shows that this is a canned coffee made from exclusive special roasted coffee beans, but also a packaging that is easy to impress consumers. Considering that color requires a certain degree of visual impact, he chose eye-catching blue and green.

In the pursuit of novelty now, ordinary cans have been difficult to satisfy consumers, because the function of coffee at home is not only to store, but also a bright color in life, round coffee cans not only attract you on the shelves, but also attract your guests.

Paper cups with paper bags:

White-collar workers enjoy the moment of leisure in the coffee shop, when they are busy, they can only take it out. Paper bags instead of plastic as an environmentally friendly material are adopted by more and more businesses. Express is always synonymous with food for office workers. Is it a fulfilling feeling to rush across the street to work with a coffee paper bag and your breakfast? Let's applaud the struggle.