Can't read "Coffee Flavor Wheel"? I'll give you a guarantee that you can understand it!

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With the reopening of Cuperus's flagship coffee store in Antwerp, Belgium, the local Belgian roaster claims to have found a product sales model that "allows ordinary consumers to taste coffee like professional tasters".

Cuperus's "Consumer Coffee Flavor Wheel"

Recently, Cuperus officially launched their "Consumer Coffee Flavor Wheel". Unlike the accuracy-focused professional "flavor wheel", this consumer-specific "flavor wheel" only divides the taste of coffee into six categories, each with a separate color corresponding to it. Cuperus will mark each individual or mixed coffee package with a color consistent with its taste to help consumers understand the taste of coffee more directly. It is worth noting that although this "Consumer Coffee Flavor Wheel" is not directly related to the American Fine Coffee Association (SCAA) according to the World Coffee sensory Atlas, the two are similar.

The latest edition of American Fine Coffee Association (SCAA) "Coffee Flavor Wheel"

The official "Flavor Wheel" is divided into 116 flavors, and even professional tasters have to rely on the "Flavor Wheel Guide" published by SCAA to use it correctly, and its complexity is difficult for ordinary coffee lovers to accept. On the other hand, this "consumer coffee flavor wheel" is very easy to understand. It covers six flavors, such as "nutty", "chocolate", "flower", "sweet fruit", "bright fruit" and "vanilla".

"first of all, I would like to make it clear that Cuperus is not cheating. We are also members of the World Coffee Research Association (World Coffee Research). We have been involved in the compilation and development of the World Coffee sensory Atlas and the new edition of Coffee Taste Theory, but what we want to do is for everyone to understand and learn to taste coffee. " Alan Ellen Goormans, co-founder of Cuperus, wrote in a marketing and product packaging statement that Gurmans wanted to "fill the gap between 'regular coffee' and 'boutique coffee' in this way."

Cuperus's latest coffee products with the "flavor" logo

At present, all of Cuperus's products are marked with different colors on the "Consumer Coffee Flavor Wheel". Most of the basic products are marked in a single color, the blended coffee is more colorful, and the individual coffee is more colorful. Through this concept, Cuperus wants to help ordinary coffee lovers better understand the quality and taste of coffee, and lead them to go further on the road of boutique coffee, so that every consumer can make the right choice according to his or her taste preference in the future.