Shanghai illy Coffee University website where is Shanghai illy Coffee University? How does Italian Coffee University

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Illy Coffee University / Italian Coffee University alias: Illy Universita Del Caffe

Address: 8A Ginza, Jiu'an Plaza, 258 Tongren Road, Jing'an District

Whether it is bean farmers seeking a good harvest, baristas committed to pleasing customers, or lovers who want to enjoy delicious coffee at home, education and industry knowledge training is the key to ensure the quality of coffee.

Spreading coffee culture and knowledge is the original intention of Yili to establish coffee university. The Coffee University was founded in Naples, Italy in 1999 and moved to Trieste in 2002.

Today, there are more than 20 branches of Coffee University in Italy around the world, each of which is the center of coffee excellence, promoting the research and understanding of coffee knowledge.

Coffee University teaches growers how to get a good harvest under natural conditions, provides them with field training in eco-friendly planting and processing techniques, and provides guidance on sustainable planting development.

For professionals in the catering service industry, Coffee University's courses include intensive hands-on exercises in coffee production and new product development, new knowledge of cafe management and marketing, and insights to enhance the customer experience.

For coffee lovers, courses are offered to cover coffee history, basic chemistry and biology, and ways to appreciate boutique coffee.

Illy is from Italy, and the family business has a history of 85 years. You can see the red sign "illy" outside some restaurants, indicating that coffee is served by illy. But you rarely see illy coffee shops alone, especially in China.

Illy coffee is mainly sold through hotels, cafes and some mid-and high-end catering brands, while customers in China include Marriott Hotel, four Seasons Hotel and Haagen-Dazs. It has its own cafe illy caffe, and at present there is only one store in Beijing Qiaofu Fangcaodi in China.

Illy coffee bags, beans, capsule coffee and coffee machines are also sold directly to individual consumers, with counters in boutique supermarkets citysuper, Jiuguang and Ole. Illy Coffee currently generates 67 per cent of its annual revenue of 467 million euros from B2B customers and about 20 per cent from individual consumers. In China, the proportion is slightly higher: 40% of income comes from individual consumers. It also provides office coffee for some companies, including Huawei.

In terms of coffee beans and coffee powder products, the price and positioning of illy is a little higher than brands such as Lavazza (another Italian coffee family business) or Nestle. They often work with artists including Yoko Ono and Jeff Koons to launch the Collection Cup. The overall brand image of illy is more dignified.