Coffee Culture Tide-- three Coffee Tides in World History

The first coffee wave: in the 1930s and 1940s, the US military took coffee as a necessity around the world to prevent combat fatigue, and the bitterness of coffee was known by the public as a pick-me-up. Then the invention and rise of instant coffee.

The second coffee wave: after World War II, the Italian method of steam pressure extraction of espresso began to be familiar and accepted, so the concentrated-based fancy coffee was also recognized and promoted. At that time, the quality of coffee was mixed, generally using deep baking, paying attention to the caramel feeling and alcohol thickness brought by roasting. Then Starbucks and other coffee shop chains emerged and became popular.

The third coffee wave: around 2000, there began to be a wave of boutique coffee. Emphasize the regional taste of coffee, the taste of coffee produced in each region is different, so the boutique coffee plantation began to appear, no longer defective beans, promote shallow roasting, highlight the personality of coffee itself.