Why is Blue Mountain Coffee so expensive? how much is a cup of authentic Jamaican Blue Mountain coffee?

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Almost anyone who has heard of Jamaican Jamaica Blue Mountain coffee knows that it is one of the most expensive coffee in the world. However, like Rolls-Royce cars and Stradivari violins (Stradivarius Violin), when something gains the reputation of "the best in the world", that reputation makes almost anyone who has heard of Jamaican Jamaica Blue Monuntain coffee know that it is the most expensive coffee in the world. Real Blue Mountain Coffee sells in three figures per cup, but not everyone knows why.

Market

China accounts for 15% of total consumption

For a long time, Blue Mountain Coffee has existed as a god all over the country, and almost all cafes are of course called Blue Mountain Coffee. But the real use of blue beans is not many. According to Jamaica Coffee Bureau export statistics in 2004, 85% of the limited Blue Mountain coffee quota was exported to Japan, 5% to the United States, 5% to Europe and 5% to other countries. But the global distribution of authentic Jamaican Blue Mountain coffee consumption according to the International Coffee Association, Chinese consumption accounts for 15%. This is due to the share of some Japanese, Australian and European Blue Mountain Coffee to China through direct branches.

Analysis.

High-end cannot be called "Blue Mountain".

Blue Mountain Coffee needs to be certified

In Jamaica, the export of Blue Mountain coffee beans must be certified by coffee shops and certified for export, and must use coffee shops in more than 20 countries around the world to register the Blue Mountain Coffee trademark. It is really called authentic Jamaican Blue Mountain coffee beans. Among them, the Jamaica Coffee Council stipulates that Blue Mountain Coffee will be grown in the legal Blue Mountain Coffee area, which can be regarded as real Jamaican Blue Mountain Coffee, and is authorized to use the registered trademark of Blue Mountain Coffee.

Blue beans are bigger than ordinary coffee beans.

Raw beans are not easy to supervise

However, some of the blue mountain coffee beans entering China, some are raw beans, that is, there are no new processed coffee beans; some are processed through four processing plants in the Blue Mountains region of Jamaica. However, according to the Guangzhou Coffee Association, Mr. Liang said that the price difference between Lanshan coffee beans and beans is nearly tenfold. Because blue mountain coffee beans not only pay attention to the origin, but also attach great importance to its processing methods. If you import raw beans, a person can not enjoy the perfect flavor of Blue Mountain Coffee, second, traders who are easy to import are mixed with other coffee beans, the intermediate link is not supervised.

Analysis.

High-end cannot be called "Blue Mountain".

Blue Mountain Coffee needs to be certified

In Jamaica, the export of Blue Mountain coffee beans must be certified by coffee shops and certified for export, and must use coffee shops in more than 20 countries around the world to register the Blue Mountain Coffee trademark. It is really called authentic Jamaican Blue Mountain coffee beans. Among them, the Jamaica Coffee Council stipulates that Blue Mountain Coffee will be grown in the legal Blue Mountain Coffee area, which can be regarded as real Jamaican Blue Mountain Coffee, and is authorized to use the registered trademark of Blue Mountain Coffee.

Brewed Blue Mountain Coffee products

Below 3000 feet is "Alpine Coffee."

The Bluetooth legend is on the east side of the island in Jamaica, with a total height of 7402 feet. Only at an altitude of 3000ft to 5000ft can a balanced and acidic Blue Mountain Coffee combination be grown. And only this high Blue Mountain Coffee in the Blue Mountain area is considered to be 100% Jamaican Blue Mountain Coffee. Coffee below 3000 feet in height produces alpine coffee, which is authorized to use alpine coffee, which is five times the total alpine coffee, and most of the private land exports of alpine coffee are also sold domestically. As for the blue mountains above 5000 feet above sea level, the jungle is not suitable for growing crops.

There are three grades of coffee in the Blue Mountains of Jamaica:

Blue Mountain Coffee (BlueMountainCoffee)

Alpine coffee (JamaicaHighMountasinSupremeCoffeeBeans)

Jamaican coffee (JamaicaPrimeCoffeeBeans).

Among them, Blue Mountain Coffee and Alpine Coffee are each divided into two grades. In terms of quality, the order from top to bottom is: blue Mountain 1, Blue Mountain 2, Gaoshan 1, Gaoshan 2, Jamaican Coffee. Coffee grown up to 1600 meters above sea level is usually called Blue Mountain Coffee. Coffee grown between 274m and 457m above sea level is often called JamaicaPrimeCoffeeBeans, and the price of blue mountain coffee is several times higher than that of alpine coffee. It is mainly distributed in 5 peaks such as JohnCrow,St.John'sPeak,Mossman'sPeak,HighPeak,BlueMountianPeak.

Taste evaluation

Blue Mountain also says the origin.

Like red wine, Blue Mountain Coffee is also about the origin of the manor. the name of the processing level is a little larger than that of other processing plants and is called the legal manor.

What is legal property? In Jamaica's Coffee Industry regulations, the Jamaican Coffee Agency has authorized several large real estate companies to centrally process coffee fruits and export blue mountain coffee beans. Use the Blue Mountain Coffee trademark rights to maintain the reputation and quality of Blue Mountain Coffee.

According to Jamaican coffee regulations, high-quality coffee fruit must be stripped by finger pressure, and no more than 2% of green or immature coffee fruit must be selected and stored; coffee is not allowed to be stored in metal or plastic containers such as plastic film, fertilizer bags or sealed containers, as it accelerates the fermentation of coffee fruit; avoid storing coffee fruit in water, as water accelerates the splitting of coffee fruit At the same time, the coffee fruit in the manor should go through the floating program, and should be retested during storage to meet the requirements of the water buoy to ensure that the treatment is completed in the manor; the floating test in the water should follow the principle of random sampling to extract the fruit from a bag or box of coffee; then qualified coffee needs to be stored for 24 hours. Peeled and washed coffee fruit requires 50 gallons of water for every 1.5 cubic feet of coffee fruit. As for the baking pressure is greater, the baking is mild, but the baking technology is confidential.

Distinguish between genuine and fake Blue Mountain Coffee

1 shape: the raw beans of Blue Mountain Coffee are cyan, neat in appearance, medium in size and slightly warped at both ends. After baking, the volume increases a lot, very full.

2 grinding beans: the real blue mountain coffee beans grow at high altitude, its cytoplasmic structure is relatively loose, it feels very crisp, cool and continuous when grinding by hand, and there is no feeling of resistance.

3 aroma: the aroma is very rich and dense; the so-called blended Blue Mountain Coffee does not have this aroma.

4 Taste: the real Blue Mountain Coffee has a balanced and full-bodied taste, without any feeling of prominence or lack of taste, which is unmatched by any other coffee beans, and the most critical identification point. The aroma of blue mountain peas is more subtle and the taste is relatively stronger.

5 feeling: blue Mountain Coffee, as the best coffee in the world, has classic balanced characteristics, and it is inevitable to have some subconscious and indescribable satisfaction when tasting it.

Jamaica Blue Mountain NO.1 Blue Mountain

¥158x100 grams

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