How much does a cup of Brazilian coffee cost? How is the price of coffee determined?

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

Drinking coffee is a common pastime in Taiwan. If you don't have time for fun, the whole city of City Cafe is full of cafes. It's so convenient to order a cup of American $50. Since Taiwan was swept by the third wave of boutique coffee, more and more coffee shops have been opened, emphasizing that there are more and more coffee shops that bake beans and are made by staff. a cup of black coffee can easily jump for $150. As the saying goes, eating rice does not know the price of rice. as a coffee lover, is it difficult for you to go to a cafe to sign in for decoration and ask your sister to enjoy it?

Don't know the price of beans when drinking coffee. Let's find out what a $150 cup of coffee sells.

How to set the price of beans?

Although raw beans account for less than 7 per cent of the cost of a cup of coffee, in the eyes of Wang ce, the WBrC World Cup brewing champion, the quality of a cup of coffee accounts for at least 60 per cent. He said, "is there any way for him to keep a raw bean with the scent of flowers in the hands of the baker? This link affected 30%. When it comes to the cook, is there any way to keep the fragrance of the flowers? This accounts for 10%. If raw beans have no scent of flowers, neither the baker nor the cook can produce the scent of flowers. " In other words, every step of the process from seed to from bean to cup is a tug-of-war between destruction and preservation.

Wang ce personally demonstrated the hand rush.

Lin Che-hao, project director of the Coffee Research Office in Taiwan, agrees with this view. A green raw bean is planted, ripe, harvested, processed and loaded on board before it comes to our hands. the story behind it is the participation of farmers in the producing area, and it is also the core of the consumption of fine coffee. Lin Zhe-hao explained: "it's a bit like you go to a steakhouse, the steak maker is of course very important, but more important are A5 and Niu." The quality of raw beans is like food. " Lai Yu-Quan, the champion of baking beans in the WCRC World Cup, once said that baking beans is a knowledge of translation. No matter how hard it is, it will not be better than it used to be. It can turn out a few percent, testing the skills of the baker.

Of course, the price of beans is positively related to the quality of raw beans, which is important, but it is not the only decisive factor. Don't forget that coffee is an agricultural product, a large part of the price, reflecting the cost of production. For example, the wages in Brazil are high, so the processing of raw beans is almost manual, and all the beans are picked quickly by the harvester. After entering the factory, the color sorter is used to remove immature and overripe fruits, leaving only beautiful red fruits. In this way, it increases the competitive advantage of Brazilian coffee. In countries with low labor costs, such as Ethiopia, where coffee originated, there are tens of thousands of varieties of coffee and a variety of gene pools, so the price of raw beans will not be too low. However, if the wages are high and picked manually, with more emphasis on the origin of the delicate process, we have to work hard on the quality, such as the Panamanian geisha, no matter how expensive it is, it is not afraid that no one will pay the bill.

Lin Zhe-hao is a quality appraiser of CQI coffee and has rich experience in cup testing.

To put it bluntly, price is a combination of quality and cost. Most importantly, is it worth that price? It tastes good, it's king. Therefore, the Coffee quality Society (CQI) established by the American Fine Coffee Association (SCAA) in 1996 is to "improve the quality of raw beans" as a solution to try to solve the economic plight of small farmers. In SCAA/CQI 's cup testing system, more than 80 points can be regarded as fine coffee, so that both small farmers from producing areas who want to prove their strength, or importers of raw beans in consuming countries who are uncertain about their quality, can send samples to CQI to be scored by a "coffee quality appraiser" certified by Q Grader. The score given by CQI not only provides a quality basis for defining the price, but also enables buyers and sellers to get a happy transaction result on the premise of transparency.

Unique god bean

In addition to the production cost of the place of origin and the quality identification of SCAA/CQI raw beans, when talking about the factors that affect the price of raw beans, the high-end "bidding event" must not be ignored. Bidding is a mechanism by which sellers sell goods to the highest bidder, which often appears in the sale of rare goods. In the coffee bidding, the birth of fantastic beans is nothing more than the blessing of the "raw bean trials" and the "World Cup".

Compare with the best one.

Take Best of Panama as an example. At the 2017 auction, a total of 5950 pounds of raw beans were sold, with a total revenue of US $368771. In other words, the average price of raw beans per pound is US $61.98, more than NT $4000 per kilogram, more than 10 times the price of parity boutique. If that doesn't surprise you, the Emerald Manor of Panama, once again an internationally renowned geisha, set a new record of US $601 per pound at the auction, a sky-high price of NT $39000 per kilogram. The cost of making a cup of coffee with such beans is more than NT $1000. It is said that Jason Kew, a Hong Kong resident, took Shendou to Australia for a coffee tasting at a price of A $55 (about NT $1300) per cup and drank it with other coffees at a price of only 100lbs.

Whether Best of Panama or Cup of Excellence, which provides opportunities for the turnaround of manors with scarce resources, the purpose of bidding for raw beans is to "match the best cup", which is very different from the starting point of SCAA/CQI quality evaluation. Lin Che-hao of the Coffee Research Office in Taiwan is not only a CQI-certified cup tester, but also has the experience of serving as an excellent cup judge many times. He explained: "the focus of the competition is to compare, even if the blind test is used, it will not be an absolute score." Therefore, the meaning of the score only exists in the on-the-spot game. On the contrary, the SCAA/CQI score is a relatively objective reference. "the purpose of SCA is to build a universal scoring system. Although the cup test itself is indeed a subjective feeling and will be influenced by personal eating experience and culture, after all, it uses the same value system, which can eliminate the cup tester's subjectivity as far as possible and judge the quality of each cup of coffee fairly and objectively."

The blessing of the world champion

In addition to relying on raw bean trials, the blessings of coffee World Cup events often give birth to God beans. Like Nike to Jordan and Asus Zenfone to Ggong, there is a mutually beneficial symbiotic relationship between brands and stars. WBrC World Cup cooking champion Wang ze said: "We can talk directly to the manor, I will participate in the competition this year, you take out the best things." In the eyes of 90 Plus, I am a player with a chance to win the championship, and I am also very suitable for showing off their beans. Therefore, I don't have to wait for the bidding to get the best beans. "

Champion beans naturally Luoyang paper is expensive, we inevitably wonder, after the blessing of the master, is not all iron can also become a magic soldier? Prices reflect the market supply and demand. The 90 Plus geisha # 227 micro batch is already valuable before the competition, selling for US $90 per kilogram. After Wang ce used it to win the World Cup brewing championship, it set a sky-high price of NT $150000 per kilogram in the international bidding, only taking into account the cost. It costs you nearly 4000 yuan to drink a cup. Have you ever had such a high-grade coffee?

Brazilian coffee bean brand recommendation

Brazilian coffee beans baked on Qianjie Coffee are fully guaranteed in terms of brand and quality. More importantly, the performance-to-price ratio is extremely high, a box of 227 grams, the price is only 45 yuan. According to the calculation of 15 grams of powder per cup of coffee, a bag of coffee can make 15 cups of coffee, which costs only about 3 yuan per cup, which is recommended by conscience compared to the price sold in cafes for dozens of yuan a cup.