Drinking coffee is a ritual | see how to drink Ethiopian coffee.

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In addition to income and price, there are many factors that influence coffee demand, such as competition with other beverages, recommendations from medical research, advertising intensity, consumer lifestyle, and so on. Coffee has long been regarded as a refreshing energy drink, but it also plays an important role in people's social life.

"Let's go get a cup of coffee" is a phrase that people often use in their social lives, sometimes not for the purpose of actually having a cup of coffee. Coffee used to be drunk for breakfast, lunch and dinner, especially at family gatherings. However, with the change of dining environment and consumption habits, many people like to eat out, the form of dining is more diversified, and people can choose more and more places to drink coffee. Even so, home is where people drink the most coffee.

Ethiopia is known as "legendary" not only because it is home to Arabica coffee, but also because of its unique coffee culture. Unlike other coffee origins, coffee cultivation here was not brought by colonists. Coffee cultivation, processing and consumption have been deeply rooted in the daily lives of local people for centuries. Remember that long before coffee was commercialized, Ethiopians had grown and picked coffee fruit and enjoyed it at home as a daily drink.

From an outsider's perspective, Ethiopian coffee is more complex than other countries, culturally, politically, and economically. Ethiopia also owns more than 99% of the world's coffee beans, making it a true coffee gene pool. That's why Ethiopia has long been a mecca for coffee lovers.

Ethiopia is also characterized by a very high proportion of coffee consumption in the country, as coffee plays an important role in the daily life of the local people. Of the nearly 6.5 million bags sold annually, nearly half are for domestic consumption and only 3.5 million are for export, the figures show.

To this day, Ethiopians still maintain the original "coffee ceremony", through which family and friends come together to exchange emotions. During the ceremony, the oldest woman acts as the "master" and is responsible for roasting coffee on an iron plate, grinding it on site, and brewing it in a local "Jebena" clay pot and hot water. The host pours strong coffee into small cups and rebrews it twice with water. The ceremony takes about an hour and is the most important way for locals to express welcome and gratitude, and it is also the center of people's social life.

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