origin plan| What is Plan of Origin Coffee? Fair Trade Coffee Benefits

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Yunnan Coffee Origin Plan-Why did Qianjie Coffee choose the most difficult road?

The Origin Program is the search for raw bean source program created by the 2015 WBC champion, SASA SESTIC, the international judge of the CUP OF EXCELLENCE Cup, and his company ONA. The plan is to establish direct contact with coffee farmers in poor countries, ensure that they have a safe working environment and help them grow coffee beans with higher test scores so that they can get 20% higher prices than other "fair trade" coffee beans. At the same time, it is committed to strengthening the relationship between bakers and producers. So far, it has established relationships with coffee growers in eight countries around the world, including Colombia, Brazil, Panama, Ethiopia and Costa Rica. Many cafes have joined the Plan of Origin.

Fairtrade coffee is mainly traded directly with local coffee farmers at a fair price. In a transparent management model and commercial form. The premise of ensuring the working environment of producers and protecting the local environment. At the same time, provide corresponding production technology and training, build bridges, schools, hospitals and other facilities. The aim is for sustainable development and poverty alleviation.

In general, "fair trade" means that farmers from the third world who grow crops such as coffee or cocoa beans, or workers who sew shirts in overseas factories, have been reasonably paid and not exploited. The purpose of this label is to use it as a compass for commonweal-conscious customers in rich countries, so that they know that the companies that produce the product respect the rights of workers.

Some coffee experts believe that coffee drinkers must be educated in the future. We are used to buying "Fairtrade coffee" because it is the "right" thing to do without considering the quality. The next step may be to encourage us to buy and taste coffee, just as we buy red wine-find specific planting sites and growers, and learn to taste the differences.

The idea will help create a better and more sustainable business model for growers, encourage them to provide quality coffee and build supply chains to generate premiums and avoid uncertainty in commodity markets.

What is COE?

COE is Cup of Excellence, which stands for "the perfect cup of coffee", also known as "excellent cup".

First held by ACE in Brazil in 1999, it is currently the most well-known, credible and authoritative boutique coffee competition in the world.

Competitions are generally held once a year and reviewed by international inspectors. The final winning manor must go through six hurdles, usually 500 estates are screened to end up with less than 30.

How was the excellent Cup COE born?

The Zhuoyue Cup draws a clear line between "commercial coffee" and "fine coffee".

We're breaking out the old photo albums for this one! 2001, our very first Guatemala competition! Our international jury scored 15 top coffees from all over Guatemala. We remember it like it was yesterday.

Under the circumstances that the price of coffee in the international market remains low, the United Nations has launched a plan to promote the economic independence of developing countries, that is, the "United Nations Super Coffee Program (1997-2000)." In order to test whether high-quality coffee can be produced, countries are invited to participate in the experiment and sell it at a reasonable price.

Unexpectedly, Brazil, the country with the most difficulty in producing "boutique coffee", stands out. In the 1999 European Fine Coffee Association (SCAE) competition, the best coffee beans were selected from Brazil and awarded the title of "King of Brazil". Later, he joined the ranks of online bidding. In 2000, the scale of the competition was further expanded, and the number one coffee bean was awarded the title of "Outstanding Cup COE".

Qianjie coffee: Guangzhou bakery, the store is small but a variety of beans, you can find a variety of unknown beans, but also provide online store services. Https://shop104210103.taobao.com