Ethiopian high-light Gucci coffee scam! Is Sidamo GU JI quality / batch or production area?

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Recently, when I was brushing beans on a treasure, I happened to see Ethiopian coffee beans sold in a certain store. Originally, colleagues had to save some face, and no one bothered to expose some tricks, but this time we saw the most outrageous deception in history. Specific screenshots are as follows:

The problem is that, as a famous coffee brand in the industry, it is impossible to tell whether GU JI is a symbol of producing areas or grades and batches. Is it really ignorant of common sense, or is it deliberately deceiving consumers?

As the essence of the third wave of boutique coffee, the concept of individual coffee is by no means empty. Every boutique coffee bean must have certain traceability. As the middle and lower reaches of the coffee industry, coffee roasters must also be responsible for the source of their own raw coffee beans. Is an Ethiopian coffee bean from the GUJI producing area of Sidamo, or from an unknown region, sold at a high price under the name of the highest batch of Sidamo "highlight GUJI"? Just because consumers don't understand now doesn't mean they never will.

Sidamo, Ethiopia

Sidamo sidamo coffee producing area

"Ethiopian Sidamo" is a type of single origin and grows in Arabica coffee in Ethiopia's Sidamo province. Like coffee in most African countries, Ethiopian Sidamo is characterized by small gray beans, but characterized by its rich, spicy, wine or chocolate-like taste and floral aroma. The most distinctive flavors found in all Sidamo coffee are lemon and citrus with bright and crisp acidity. Sidamo Coffee includes Yirgachefe Yega Snow Coffee and guji Coffee, both of which are of high quality.

What is Sidamo Guji?

Friends who like Yega Xuefei must know this producing area-Guji producing area of Ethiopia, which is emerging and must be a high-quality producing area of Yega Xuefei's strong rival in the future.

About 2015, Yejia Xuefei is popular with boutique lovers around the world, resulting in an imbalance between supply and demand, and the overall price is soaring. If you want to have a cup of Yega, you have to take out more and more money in your pocket.

As a result, international boutique buyers began to look for other neighboring producing areas, and many potential producing areas have been discovered one after another.

Among them, a new micro-production area with super potential has been discovered, Guji!

He is a bit like Yega in tonality, but the biggest difference is that it has unique floral notes, which can be said to be the producing area of high-quality coffee beans developed in recent years, such as the famous 90 + Flower language and Xia Qisuo come from this place!

Guji has always been a production area that we pay close attention to, and the development in recent years has also confirmed that the rise of Guji production areas is indeed one of the important trends in the development of Ethiopia in recent years.

Guji, located on the edge of Sidamo, used to be one of the mini-producing areas in Sidamo province.

With its superior geographical location and cup flavor, Guji has been independently divided into a new producing area in the unique ECX trading system of Ethiopian coffee! In 2010, Guji officially became an independent producing area. At present, it belongs to Oromia Region → Guji Zone in administrative division, and its rank is the same as that of Ye Jia Xuefei.

However, most buyers still think that he is in the province of Sidamo, so he is often referred to as Sidamoguji.

The rise of Guji can be said to be due to the heavenly conditions, the mountains are surrounded by native coffee trees. After countless generations of natural evolution, the coffee trees are different in shape, but they are all luxuriant and lush. Guji has a lot of primeval forests, and there is still a large area of land that has not been developed. Even the newly developed farmland in the manor has retained a considerable amount of primeval forest and achieved a natural balance with the environment. It is simply a paradise!

And most importantly, the high altitude of the ancient book-producing areas is a complete victory over Yega Xuefei! The elevation is as high as 2250 to 2350 meters, even on part of the way up the mountain, it has reached nearly 3000 meters! Such a unique geographical location, ideal microclimate environment, so that Guji can give birth to a different flavor of coffee from other regions, and the coffee grown is of course extraordinary.

Gucci has two advantages. Even Yega Xuefei can't compete!

One is a single processing plant / manor, no doubt, the single manor system rarely seen in Ethiopia, you can see in Guji, and now there are more and more batches that can be customized!

The other is the advantage of high altitude climate. Guji producing areas take off at least 2000 meters above sea level, and the quality is very good. The higher the altitude, the coffee beans planted are hard, dense, and can show a unique flavor.

In addition, local small farmers have been growing organic coffee beans since 2001, and technical cooperation with medium-sized producers and foreign manufacturers has made this producing area glowing and purple.

At current prices, it is worthwhile to buy coffee beans from this new producing area.

Guji not only has high altitude, but also has ultra-high CP value, so it is one of the new producing areas that should not be missed.

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