Is Jamaican coffee bitter? how does Jamaican coffee taste good?

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You may not know where Jamaican coffee is, but you must have heard of the famous Blue Mountain Coffee. Known as the best of coffee, what is so special about Blue Mountain Coffee? Let's go to Jamaica to visit the aristocratic background of Blue Mountain Coffee.

Jamaica (Jamaica) is the hometown of Blue Mountain Coffee. It is an island country located in Central America and the Caribbean, with an area about 1/3 of that of Taiwan. The 7400-foot Blue Mountain (Blue Mountain) is the highest peak on the island of Jamaica, about a 40-50-minute drive from the capital Kingston. This mysterious mountain is often shrouded in clouds, and the famous Blue Mountain Coffee grows here.

Unique coffee aristocratic Jamaican coffee

Blue Mountain Coffee is precious because it has both a good congenital pedigree and an excellent environment. From seed selection, planting, harvest, processing and grading to packaging and export, Blue Mountain Coffee can be said to be a model student in coffee.

There are three main beans of coffee in the world: Arabica, Robusta and Liberica. Blue Mountain Coffee is from the best quality Arabica variety.

Jamaican coffee grown on the Blue Mountain is not the same as "Blue Mountain Coffee". Only those who grow at a height between 1500 and 5, 000 feet above sea level are qualified to be called Blue Mountain Coffee. The cool climate in the mountains prolongs the maturity of coffee; in addition, the impact of the temperature difference between day and night can slow down the conversion of starch in coffee beans into sugar, thus increasing the rich aroma of coffee.

"good coffee must be planted on the slope," says Cao Cunli, the only one in Taiwan who owns a coffee farm in the Blue Mountains of Jamaica. The slope drains quickly, and coffee trees can absorb fresh water all the way.

The shade trees planted around the coffee are also a major feature of Blue Mountain Coffee. Shade trees are usually banana trees or native Jamaican Ackee fruit trees, which protect coffee trees from the hot sun and have the function of soil and water conservation. Taking care of coffee trees requires considerable patience and care, regular pruning, removal of old stems to facilitate the growth of new branches, frequent inspection of fruit growth, and removal of stunted ones at any time, so as not to waste nutrients. "taking care of Blue Mountain Coffee is like taking care of a child," Cao Cunli said.

Shuttling through the coffee bushes, you can see the fruitful coffee cherry fruits on the trees, which will change from green to red during ripening. Once red, they must be harvested immediately so as not to ferment and deteriorate.

The harvest of Blue Mountain Coffee is all manual, and workers have to travel among the trees on the slope to pick the ripe coffee cherries one by one. As the ripening rate of coffee cherry fruits on the same tree is sometimes fast and some slow, it is often divided into dozens of times before all the coffee can be harvested, and the whole process is very hard.

The harvested fruit must first be screened by bleaching, and then the peel and mucous membrane of the fruit must be removed by washing, exposing the coffee beans inside, and sent to the processing plant for centralized processing. In the coffee ripening season, the wet beans (called wet punchment) after washing are spread all over the square next to the processing plant and are baptized by daylight.

Until the coffee beans are dried, strict manual selection and machine classification are carried out, and finally packaged and exported. Blue Mountain Coffee is also a major feature of hand-made wooden barrel packaging instead of general sack packaging.

All exported Blue Mountain Coffee must be carefully examined by the Jamaica Coffee Industry Authority (Coffee Industry Board). Only by passing the Cupping Test (tasting test) of coffee by professional quality control personnel can we enter the world market. Hernandez, director of the Jamaican Coffee Bureau, stressed that the blue mountain coffee germplasm is not heavy. Quality, quality, quality, that's No.1 priority. (quality, quality, quality is the first priority. (he said.

After going through many hurdles, Blue Mountain Coffee has a rich aroma and a round and soft taste, as well as a little fruit flavor, and moderate roasting can highlight its distinctive flavor.

In fact, in addition to producing Blue Mountain Coffee in Jamaica, there are two kinds of coffee: High Mountain and Prime Washed. However, among them, Blue Mountain still has the best quality and the least output. At present, nine percent of the Blue Mountain Coffee in Jamaica is acquired by Japanese businessmen, and the rest is sold to the United States and Britain, so the price is very expensive.

"True and tasteful" to create a high-quality image

So can Taiwanese drink real Blue Mountain Coffee? It's difficult because there are too many people in short supply. Most of the blue mountain coffee that consumers drink is made by mixing a small amount of blue mountain beans with other beans. Even if you are willing to buy your own beans to grind and brew, the price of a pound of Blue Mountain coffee beans can be as high as NT $2,000 to NT $3,000.

But now such a rare taste experience will no longer be out of reach. This time, Black Pine specially bought Jamaican pure blue mountain coffee beans from Tomen, Japan, and launched Bidmaiya Blue Mountain coffee made of 100% raw beans.

Fan Fengming, associate manager of the Black Pine Company, said that at present, the domestic coffee market is still dominated by blended coffee and pays less attention to the taste of individual coffee. People who really want a good cup of coffee should go to a cafe. But for busy urbanites, not all of them have time and money to go to cafes. The main purpose of this product is to attract coffee lovers. You can buy high-quality Blue Mountain coffee at the convenience store. Although the price of 75 yuan is higher than ordinary ready-to-drink coffee, it is still much cheaper than the blue mountain coffee brewed in the coffee shop.

In recent years, coffee in the beverage market has shown a steady growth rate of 3% to 5% every year. According to data from the Ministry of Economic Affairs and the Customs, the Black Pine Company estimated that domestic sales of tea drinks and carbonated drinks dropped by more than ten percentage points last year. Only coffee still grew by 36% over the previous year, with a sales value of NT $5.1 billion.

Black pine attempts to create a brand image with this new product. "this product is like the SK of cosmetics," said Fan Fengming. Blue Mountain Coffee is a flagship product in coffee, with high prices and small quantities, so it targets minority coffee lovers. Fan Fengming said that in fact, the profit of this product is limited, which is not enough to cover the huge advertising expenses, which can be said to be unprofitable. The reason for the launch is to sell the concept of "real taste", hoping to enhance the brand awareness and preference.

This time, the black pine broke the scuffle situation of the low price of ready-to-drink coffee on the market, and tried to improve the brand image with the expensive and high-end Blue Mountain coffee. As for the effectiveness, it is up to consumers to judge.

Related recommendation: Mavis Bank Blue Mountain NO.1, authentic Blue Mountain legal coffee producing area in Jamaica