What are the types of boutique coffee? what are the manor grade boutique coffee beans? what are the requirements?

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The boss said: we only drink manor coffee, of course, we also want to specialize in manor beans. "the cost is so high, if everyone can accept producing area beans, choose one or two producing area beans on the shelf and let the guests choose!" said the landlady. This is the first hurdle of fine coffee business, which determines the positioning of [Fermi Coffee] products.

Boutique coffee: what is "garden bean"?

The simple definition of "manor beans" is the coffee beans that give birth to a unique aroma under special climatic and geographical conditions, which is the real "manor grade boutique coffee". The most important thing for "Manor beans" is to trace the information of the producers, so that we can know which estate or cooperative we are drinking this cup of coffee from, and we can also know the variety of coffee, the geographical environment of planting, and the way it is handled. Wait.

The trading mode of manor beans is clear and simple. The money we buy coffee can go directly into the hands of manor coffee farmers. Without the exploitation of consortia, coffee farmers can also get the most direct feedback for their hard work. What is "producing area beans"?. "producing area beans" are products under the production area grading system, and coffee farmers in each producing area hand over the beans to the local agricultural exchange for processing. Such exchanges are usually run by the government, and when they receive coffee beans, they will first mix them, and then grade and sell them according to their appearance and size, so they are also called "graded beans in producing areas". Such coffee beans are usually purchased by international coffee groups or large raw bean merchants and then marketed and packaged for sale. Coffee farmers are often severely exploited under this business model, and they are unable to improve the quality of coffee grown, not to mention rainforest protection and organic coffee requirements. So Fermi finally decided that we only sell "manor grade boutique coffee"!

The third wave of fine coffee

"restore the true color of fruit"

Coffee is essentially a kind of fruit, originally with bright sour and sweet flowers and fruits, but the traditional roasting is mostly coke-style re-roasting, the original flavor of coffee is lost, leaving only the aroma of coke. So the third wave emphasizes "medium and shallow roasting" and pursues the original flavor of coffee.

Black Coffee

Remove the seasoning sugar coating and return to purity, not only to enjoy the delicacy, but also to be healthier. The coffee flavor of different estates has its own characteristics, and the utensils are only the choice of means of expression, regardless of siphon, hand filter, American coffee machine or Italian coffee machine, the most important thing is to be able to show the characteristics of the manor, that is, let the coffee speak for itself.

"social care"

The manor operated by independent brand realizes the ideal of producers' transparency and consumers' direct contact with producers. The third wave of boutique coffee breaks through the traditional trading mode, such as direct trading, fair trade, online platform bidding. ... And so on, not only can consumers be more secure, but producers can also be protected from exploitation.

"Environmental sustainability"

Only when consumers, producers and the earth get a balance, can we really achieve sustainable Sustainability. At present, the third wave of coffee planting and processing trends include shade planting (Shade Ground), rainforest conservation (Rainforest Alliance), organic planting (Organic), water conservation (drip irrigation, sun exposure, peeling and tanning, honey treatment). ), etc.