History of Jamaican Coffee Story Coffee Story Coffee Brand Origin History and Culture Cold knowledge Collection

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Do you know the story of the famous Jamaican coffee? Come to the story of share Coffee today.

The word "coffee" comes from the Greek word "kaweh", which means "strength and passion".

Coffee originated in Africa. There are four famous coffee in the world:

Colorado Coffee (GloriaJean'sCoffees): originated in the United States, is Australia's first coffee brand, there are a variety of hand-made cold and hot coffee drinks, traditional espresso, sweet and mellow pastries, coffee beans and tea. The coffee beans of Colorado Coffee are the highest quality coffee beans hand-selected from all over the world. These coffee beans selected from all over the world will be shipped to Sydney, Australia, and roasted by the company's advanced technology equipment. In the end, 60 kinds of coffee are baked, which are suitable for different tastes and drinking at different times of the day. All roasted coffee beans will be packed at a given time to ensure their fresh quality.

BlueMountainCoffee (Blue Mountain Coffee): it is a kind of coffee with high public awareness, which is produced only in the Blue Mountain region of Jamaica in Central America, and only coffee grown in the Blue Mountain area above 1800 meters can be authorized to use the logo of "Jamaica Blue Mountain Coffee (BlueMountainCoffee)", accounting for 15% of the total production of Jamaica Blue Mountain Coffee. Coffee grown between 457m and 1524 m above sea level is called alpine coffee, and coffee grown between 274m and 457m above sea level is called Jamaican coffee. Blue Mountain Coffee has mellow, bitter slightly sweet, soft and smooth characteristics, and slightly sour taste, can make the taste more sensitive, taste its unique taste, is the best of coffee.

CubitaCoffee (Amber Coffee): it also has a high reputation in the coffee industry. Cuban Crystal Mountain Coffee ranks first in the world. Crystal Mountain is adjacent to the Blue Mountain Mountains of Jamaica, and its climatic conditions are similar to those of Jamaican Coffee. Cubita adheres to the principle of perfect coffee, only making individual coffee, picking coffee beans by hand, plus washing coffee beans to ensure the quality of coffee. Cubirta is like an elegant princess, with the characteristics of nobility, tenderness and grace. The balance is excellent, the bitter taste and the sour taste are well matched, and there will be a delicate, smooth, fresh and elegant feeling in the taste. The designated coffee at the Cuban embassy is called the unique Caribbean flavor coffee.

KopiLuwak (Kopi Luwak): coffee beans are one of the civets' food range, but coffee beans cannot be completely digested by the digestive system. Coffee beans are fermented in the civets' intestines and excreted by faeces. Local people take out coffee beans from civets' feces and then do processing, that is, the so-called "cat shit" coffee. This coffee has a unique taste and different taste, resulting in a limited production of this kind of coffee. Those who can taste this coffee are very lucky.

Coffee beans are the raw materials of coffee, there are hundreds of them, depending on the variety, origin and grade, if the roasted beans produce oil, it means that it has gone bad, not only the aroma is reduced, but also there will be astringent and sour taste.

Therefore, the first choice for drinking coffee is to pay attention to the brewing temperature of coffee. In general, the best temperature for coffee is between 85 and 88 degrees Celsius. The appropriate temperature for coffee is 83 degrees Celsius at the moment of brewing, 80 degrees Celsius when poured into the cup, and 61 to 62 degrees Celsius when it is in the mouth. The second is to taste the taste of coffee, coffee beans contain about 5% to 8% sugar, most of which are converted into caramel after baking, which is the source of aroma and bitterness, leaving a little sweetness in the unconverted sugar; tannin is released during baking and combined with caramel to produce a slightly bitter sweetness. Therefore, people's taste of coffee is generally bitter, sour, sweet, fragrant and astringent. Generally, it is only seven or eight minutes full for the right amount, moderate amount of coffee will not only stimulate the taste, after drinking it will not have a greasy feeling, but endless aftertaste.

Besides Jamaica Coffee, what are the famous coffee shops in the world? Let's take a look.

1-Starbucks (Starbucks, USA, founded in 1971)

Starbucks coffee shop is full of strong North American flavor. Founded in 1971, Starbucks Coffee is the world's leading retailer, roaster and brand owner of specialty coffee. Its retail products include more than 30 of the world's top coffee beans, hand-made espresso and a variety of hot and cold coffee drinks, fresh and delicious pastry foods, as well as a variety of coffee machines, coffee cups and other goods. In addition, the company produces and sells bottled cappuccino coffee drinks, iced double espresso and ice cream with joint venture partners, and produces and sells Starbucks coffee and cream liqueur in convenient places outside retail stores through marketing and distribution agreements. and continue to expand Taishu tea, Starbucks music CDs and other new products and brands.

2-Luo Duolun (Doutor, Japan, 1962)

Doutor, which developed after Japan's economic collapse, was founded in 1962 by Hirodo Bird and now has 1222 chain stores, attracting elderly Japanese. At first, it was just a coffee processing business. In 1980, Japan's first self-service coffee shop chain was founded in Tokyo. After World War II, Japan's economy is in a recession, people do not have a strong spending power, coffee in Japan is a luxury, is a kind of high-end consumption. At that time, drinking a cup of coffee was at least 300 to 500 yen, and the per capita consumption reached 1000 to 2000 yen. Therefore, patronizing the coffee shop has become a symbol of status and status. In order to make more consumers drink mellow and delicious coffee in a relaxed and lively environment. So in the store to create a relaxed and leisure atmosphere, while advocating "for people's relaxation and vitality" to implement low-price strategy. A cup of coffee in Rodorun costs only about 200 yen, and with snacks, the per capita consumption is no more than 300 yen, which is several times the price of other cafes at that time. This change of Luo Doren has brought about obvious changes in people's lives, not only cheaper coffee, lower consumption, but also a better environment, thus changing the way people drink coffee, that is, changing people's consumption way of life. Doutor has developed rapidly to become the number one brand chain coffee shop in Japan. However, since 1996, Rodoran's supremacy in Japan has been challenged. This challenge comes from a round of Starbucks craze sweeping the world.

The Roadorn Cafe, which already has 1222 chain stores, attracts elderly Japanese. Its price is very low, the environment is not so flashy and elegant, and customers are allowed to smoke in the store. In the situation of economic depression and depressed income, people are attracted by the low price of Rodorun.

3-make treasure (Tchibo, Germany, 1949)

Tchibo, headquartered in Germany, claims to be the fifth largest coffee seller in the world. The company's logo is golden coffee beans with a blue background. German maker Bao sells a variety of consumer goods as well as coffee. What most cafes sell is predictable: in addition to latte, you can order an Italian biscuit or a piece of cake ── and possibly a CD record. But in more than 1200 coffee shops scattered across Europe, you can always buy something new from waiters-──, such as a telescope, mobile phone or cordless phone.

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4-Dage (Diedrich, USA, 1983)

In 1916, Charlotte Diedrich inherited a coffee plantation in Costa Rica and continued to run the coffee business until Martin Diedrich founded the first coffee shop in 1983. Today, Diedrich Coffee is the second largest coffee retailer in the United States. However, as one of the most professional top coffee sellers in the world, Diedrich offers specialty brewed coffee and espresso drinks through its retail locations, such as hot milk coffee, lattes, fine coffee, espresso and a variety of mixed drinks. In addition to beverage sales, they also sell food, specialty whole coffee beans and by-products at retail locations. Brands include Diedrich Coffee,Gloria Jean's,Coffee People and Coffee Plantation.

Diedrich is, after all, a coffee shop that mainly grows coffee, so he is very particular about the quality of coffee. In the market competition, Dacey also attracts more customers through types.

5-second Cup (Second Cup, Canada, 1975)

Second Cup is recognized as one of the largest professional coffee chains in the world.

Second Cup is headquartered in Canada, the second largest retail coffee market in the world, and is the largest professional retail coffee company in Canada. The company has 382 retail stores throughout Canada, providing more than 80 million consumers with coffee and products unique to Second Cup each year, with annual revenue of more than $130 million.

In the super-competitive Canadian market, Second Cup continues to beat Starbucks and other major brands in terms of market share, brand awareness and consumer loyalty. In the past five years, Second Cup has announced that it has 31-33% of the Canadian market, surpassing Starbucks'24-29% market share-making Canada the only Starbucks country to dominate the international market. 6-Serdi (Segafredo Ianetti, Italy, 1962)

Segafredo Zanetti Espresso was founded in Italy, the birthplace of coffee civilization, and is now the number one coffee chain brand in Italy. In Milan, Vienna, London, Paris, New York, Tokyo, Kuala Lumpur, Seoul and other major cities around the world, you can see its red and black contrast fashion color, taste that cup full of enthusiastic Espresso, Cappuccino, Caffe Latte. . .

The focus and dedication to the quality of Espresso (espresso, the main ingredient of all espresso) has made Segafredo synonymous with professional coffee in Europe and around the world. In Segafredo, each coffee bean is carefully picked, screened, roasted, distributed by the Italian headquarters and carefully made by professionally trained Barman, so that every cup of Espresso presented to you has hazelnut color, delicate and dense Cream, strong, mellow and bittersweet balance.

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7-Costa (Costa, UK, 1978)

Costa is the first brand coffee shop in the UK, which mainly deals in coffee with Italian flavor and style. There are more than 650 stores around the world, and China is the 15th country where Costa resides. Costa opened its first coffee shop in the UK in the mid-1970s. At present, there are more than 500 coffee shops in the UK, and it is opening 100 new coffee shops every year worldwide.

Not everyone can make the perfect cup of coffee-all Costa Baristas professional baristas must be fully trained at Costa Coffee College (Costa Professional Coffee Academy) before they can get the title of Barista. One is the title of "coffee expert" in Italian.

Unlike the American coffee culture represented by Starbucks, the pioneer of the Chinese market, COSTA comes from Italian style and has an European aristocratic flavor, so its position is slightly higher than that of Starbucks. In addition, unlike the "global chain standardization" advocated by coffee chains such as Starbucks, Costa's style in different countries and regions will be determined according to local tastes and aesthetics.

In the European market, Costa is growing rapidly, especially in the British Isles, where Costa opens an average of one new store every four days. At the same time of local development, Costa is also actively planning global expansion. China is the first stop of its Asia-Pacific plan and will expand rapidly to Japan, South Korea and other Asian countries next year. In addition, COSTA has opened more than 60 stores in the Middle East, India, Northern Europe and other places this year.

Costa Coffee was founded in 1971 by Italian brothers Sergio Costa and Bruno Costa in London, England. At present, Costa is an international brand owned by Whitbread Group. The Whitbread Group also owns assets such as Premier Travel Inn (PTI), Pizza Hut (UK), the largest hotel chain in the UK.

8-McCoffee (McDonald's) (McCafe, USA, 1993)

McCafe, which was born in Australia in 1993, mainly manages all kinds of coffee and unique European snacks. After more than seven years of development, McCoffee has established more than 300 chain restaurants around the world and become a unique member of the McDonald's family. In Greater China, Hong Kong was the first city to introduce McCoffee. At present, there are three stores in Central, Tsim Sha Tsui and other places. McCoffee, which opened in Beijing's Oriental Square not long ago, has also attracted a lot of attention.

McCoffee extends the coffee culture to the fast food industry. Half of the whole store is designated as a coffee selling area, providing 75 seats for customers, and soft Italian sofas provide customers with a good dining environment. The coffee production area is set up separately, and customers can clearly see the whole process from coffee beans to finished coffee. "I think we are doing better than many places in the United States and Europe. Because the Chinese, especially the young consumers in Shenzhen, are paying more and more attention to the environment." Liang Guiji, general manager of McDonald's Shenzhen Company, said.

McDonald's originated in the United States, but McCoffee originated in Australia, so this new product was launched in Shenzhen almost at the same time as the United States, which not only shows that McDonald's intends to share in China's increasingly hot coffee market, but also reflects the distinct international trend of McDonald's as a multinational catering service company.

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9-Flavor (Coffee Bean& Tea Leaf, Singapore, 1963)

As the name implies, Coffee Bean& Tea Leaf is the combination of coffee and tea. Obviously, it wants to catch up all the Chinese and Western drinks. But after all, it is a coffee shop, which is filled with the aroma of deep-baked coffee beans, the consumption pattern is basically the same as Starbucks, and the decoration takes coffee as the main color, coupled with dark red sofa, its essence is an American cafe. There are many kinds of coffee here, among which vanilla latte is the signature of the shop.