Is three-and-a-half cold extract coffee good? introduction to the taste of three-and-a-half cold extraction reduced coffee powder

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China's coffee consumption is growing at an annual rate of about 15 per cent, and the market is expected to reach 300 billion yuan in 2020. Although the coffee market is growing rapidly, the consumption of boutique coffee is still limited.

Hanging-ear coffee is considered to be one of the best ways for boutique coffee to move away from the store and into the office and home scene. Nevertheless, the taste of hanging-ear coffee still depends on hand-brewing skills. Cold coffee, which is popular among young people, has a short shelf life, so it is the strong point of physical stores.

The online coffee brand "three and a half" extends the existing coffee scene and lowers the drinking threshold of fine coffee along the way of changing from commercial to household use. Even if you are a coffee rookie, you can easily make fine coffee at home.

Founded in 2015, three-and-a-half Coffee is an online boutique coffee brand targeting family scenes, offering 6 coffee SKU,20 and multiple coffee utensils SKU. Cold extract filter coffee was launched in 2016, selling 600000 cups a year. This year's new cold extract instant coffee sells more than 20, 000 boxes of nearly 200000 cups (9 each) a month, with a repurchase rate of 60%.

How to achieve the transformation of the scene?

Appliance design. Three and a half meals of coffee reduces the outlet caliber of the hand brewer from 10mm to 4mm, which avoids the problem of weak taste of hanging-ear coffee caused by unskilled technology, and both masters and newcomers can pour out stable-tasting hanging-ear coffee.

Instant coffee powder is portable. The LABS (lossless flavor extraction system) developed by three and a half tons of coffee uses low temperature and long-term extraction to extract a crystalline powder, which retains the aroma and flavor of coffee, and the powder can be easily dissolved in cold water, hot water and milk, eliminating the process of utensils, brewing and filtering. The drinking scene extends from the home to the office and takeout.