The birth of boutique coffee brand Blue bottle Coffee Blue bottle was acquired by Nestl é in 2017

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The boutique coffee brand Blue bottle (Blue bottle Coffee), known as the "apple of the coffee industry", has opened six stores in Japan, but it is the envy of domestic coffee lovers.

Those who are even more jealous are afraid of the domestic boutique coffee brands. how on earth does blue bottle coffee "buy" the hearts of consumers?

Blue bottle Coffee (English: Blue Bottle Coffee) is the name of a Nestle coffee chain and its stores, headquartered in Oakland, California. It is characterized by a focus on single-origin coffee and is famous for its high-quality coffee-making process, as described in the official blending process.

In the early 2000s, W James Freeman founded Blue bottle Coffee in Oakland, California. The name "Blue bottle Coffee" comes from the Blue bottle Cafe (The Blue Bottle Coffee House), Europe's first coffee shop. Blue bottle coffee was first engaged in coffee delivery service, but this service was soon suspended and transferred to the business of traditional cafes.

Blue bottle Coffee operates in San Francisco and the San Francisco Bay area, and opened its first in New York City in 2010. Blue bottle coffee sells more obscure coffee varieties like Gibraltar (a kind of Gurdo). In San Francisco, its main competitors include four buckets of coffee and art coffee.

In 2012, Blue bottle Coffee received $20 million in venture capital.

In 2015, Blue bottle completed a round of venture capital, raising $70 million from Fidelity investors.

Since its inception, the company has raised $120 million from investors.

In September 2017, Nestl é, the world's largest food and beverage company, bought a majority stake in Blue bottle Coffee. Although financial details of the deal were not released, the Financial Times said: "Nestl é is expected to pay $500m for a 68 per cent stake in Blue bottle Coffee", followed by a public acquisition statement confirming the acquisition. Sales of blue bottle coffee are expected to grow by 70% in 2017.

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