The success of Blue bottle Coffee strictly controls the quality of coffee beans and promises to bake within 48 hours.

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In terms of coffee quality, we insist on giving coffee lovers a unique experience. The quality of raw beans was controlled from the coffee producing area, and only a single variety of raw beans of origin was selected for light baking. In order to allow customers to enjoy the freshest coffee beans and highlight the coffee flavor, Blue Bottle promises to provide roasting for less than 48 hours.

Production methods in addition to the conventional Italian style, but also provide hand-made, Japanese-style siphon, ice droplets, in order to reflect two words: exquisite. Imagine how attractive a cup of coffee is in a city as fast-paced as Silicon Valley where people are willing to stay and spend five minutes waiting for a cup of coffee.

The strongest ability is not only to make the best coffee, but also to choose a location, whether it is a small takeout kiosk or a spacious cafe with a dignified design. Each time, there is a reason for choosing an address for a new store (usually in relatively old parts of the city). And each cafe will be designed to match the style of the community, so the feeling of each shop is a unique soul.

In just ten years, the trend of blue bottle coffee has spread from San Francisco to Los Angeles, New York and Tokyo, Japan. And in Tokyo, Japan, it continues to expand three stores to cooperate with very famous bakeries in the United States to sell delicious bread in small quantities and very popular, and it is said that there are long queues every time.

After a year, it is still hot, the queue has not dispersed, it seems that it has been recognized by picky Japanese consumers.

With the increasing maturity of coffee drinking habits, Blue bottle, which emphasizes personalization and coffee aesthetics, has also set off a coffee revolution in the United States, which has been recognized by coffee lovers and investors, and has gradually developed into a multinational boutique coffee chain brand. become a new model for the coffee industry.

Frankly speaking, this is not easy. There are many personalized coffee shops in Japan or Taiwan that pay attention to the origin of coffee beans, select and roast their own coffee, and brew coffee or hand-brew coffee in Saifeng pots, but most of them are small independent shops, so it is difficult to become a large-scale chain brand, and transnational operation is even more difficult. Besides solid management of knowhow, they also need plenty of funds.

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