Introduction of Pu'er Coffee Trading Center introduction of Pu'er Coffee Manor introduction of Pu'er Coffee Culture

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

Centering on increasing agricultural efficiency and increasing farmers' income, we should constantly optimize the structure and layout of the agricultural industry, strengthen the leading role of the coffee industry in poverty alleviation, and promote the regional layout, standardized planting, and specialized production of the coffee industry. At present, the planting area of the city is more than 770000 mu, with an annual output of about 54000 tons, ranking first in Yunnan Province.

In order to ensure the development of the coffee industry, Pu'er City first tried to establish Yunnan International Coffee Trading Center in 2014. In 2017, the project of Yunnan International Coffee Trading Center has invested more than 200 million yuan. The center has more than 1000 registered grower members, covering the main producing areas of Yunnan and Laos, Vietnam, Myanmar, Thailand, Indonesia, India and other countries, covering an area of 1.63 million mu. More than 80% of the coffee enterprises in Yunnan Province have become full members of the center. By the end of 2017, the center had traded 30000 tons of coffee, with a transaction value of 1 billion yuan, and collected and stored more than 60000 tons of coffee. "at present, the brand awareness of Yunnan coffee in the international coffee market is not enough, coupled with the relatively narrow market procurement area, farmers receive little market information, so the price of coffee is restricted by some large coffee enterprises." Shu Yang, general manager of the center, said that the Yunnan International Coffee Trading Center strives to make Yunnan coffee have a broader market space, really sell good coffee at a good price, and strive to increase the rate of fine coffee in Yunnan by more than 20% within five years. Let coffee cultivation to achieve "high yield and bumper harvest".

Most people have heard of Pu'er tea, but have not heard of Pu'er coffee (Simao small seed coffee). The cultivation of Pu'er coffee in Yunnan Province began at the end of the 19th century and began its industrialization in 1988. In 2015, the city's coffee output was 39900 tons, with a total output value of 1.2 billion yuan (about NT $6.13 billion). Pu'er has become the main coffee producing area and coffee trade distribution center with the largest planting area, the highest yield and the best quality in the mainland.

Although Pu'er coffee provides the world-famous Starbucks coffee as raw material and seems to get on the "internationalization" train, the local coffee production and marketing has not grown, and the profit is meagre; it mostly stays in the lower reaches of the industrial chain. It can be seen that Yunnan Province will still put a lot of effort into Pu'er coffee, hoping that Pu'er coffee can be reborn and go to the world.