VWI by ChadWang | what's so different about the coffee shop opened by world champion Wang ze?

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I believe that coffee lovers are no strangers to him. He won the championship in one fell swoop at the 2017 World Cup Cooking Competition (WBrC). He was a young Chad Wang from Taiwan. Facing judges and fierce rivals, he not only showed a high level of coffee performance at the competition, but also made the judges unforgettable and beat 41 other countries with an oriental face ranging from fluent English mouth notes, delicate service, background music to clear message boards.

Wang ce, who decided not to participate in the competition after winning the championship, has now shifted his focus to starting a business, most looking forward to passing on the aesthetics of coffee life, inheriting the service spirit of "host entertaining guests", and even more hoping to share the knowledge and experience of high-quality coffee with boutique coffee, so that his shop is not only a place to drink coffee, but also a place for experience exchange.

The first branded coffee concept store opened by Wang ce in Taipei, called VWI by CHADWANG, soon became a must pilgrimage for coffee lovers.

VWI by ChadWang

VWI refers to the three types of water, V refers to Vapor fog, W refers to Water water, I refers to ICE ice, the official FB fan group wrote: pure hand-brewed coffee, water accounts for 98.5%, beans account for 1.5%. To exceed 100%, it depends on human taste.

This is Wang ce's insistence on boutique coffee as the champion of coffee brewing.

VWI by CHADWANG is located on Fuxing South Road in Taipei. If you don't come here specially, you can easily miss the low-key facade and signboard. Here, the first floor is planned as the main coffee brewing table, and the internal seats are arranged on the second floor. The simple and elegant style is really pleasing to the eye.

In the space on the second floor is a long table on Nakajima, accompanied by a faint yellow light, and there is also a little sunshine here. Imagine that if there are not many people, the atmosphere should be very good, and it must be very delicious to enjoy a cup of coffee quietly here.

Brewing perfect coffee is only the minimum standard.

Wang ce is a standard person who is dragged down by objective conditions and stereotypes. he is tall and handsome and comes from a family of coffee industry. However, not every rich second generation can withstand the boredom of coffee brewing in isolation for two years, and it may not be able to cultivate a World Brewers Cup champion. And this champion also gave him a new understanding of coffee.

In fact, Wang ce took part in the World Brewers Cup competition in 2016, but only won the third place that year. "I'm not bad at flushing. The skills are fine, the beans are super good, the coffee is super good, but I just can't win. " He once thought that maybe this was his life, "but do I have more things to develop besides fate?" Can't others feel what I'm conveying? Is this cup of coffee not that good for them? "

VWI by ChadWang coffee beans are changed every quarter, including those suitable for daily use, Gesha and limited batch Gesha.

It is the most charming with human flavor.

When he made a comeback, he decided not only to work hard, but also to improve the brewer's service and enhance the highlight of the coffee experience. "I think service is as important as flavor." What Wang ce thinks of is to improve the value of coffee and enhance people's happiness. "if you make it again, it's no use if the guests can't drink it." Therefore, regardless of whether he was facing the judges at that time or facing ordinary guests now, he made good use of the service process and information cards, implying clearly that the coffee drinker in front of him had the best drink in his hand, and the expression and performance also became the most distinct difference between Wang ce's VWI by ChadWang and other coffee shops.

Another initiative is that he gives a more distinctive look to the experienced coffee brewers in the store. Four people, four personalities, four coffee styles-full-bodied, clear, balanced, hierarchical, whatever style you want, choose a cook who is good at that style. It's a lot like choosing a hairstylist, isn't it? This is how Wang ce was inspired.

For Wang ce, to do so, you have to set a regular waiting value for the guests. "I'll tell you what I have here first. When the guests come, they may have a new expectation and a new imagination." As for the style of Wang ce's coffee? "I am very immodest to say that I can rush whatever you want me to do. I am now at a level where I can do whatever I want."

In addition, VWI by CHADWANG also specially planned "staff hand flush" and "beginner hand flush" on the menu, and developed two sets of cooking systems.

In addition to using different brewing utensils, "professional hand brewing" is made by high-level baristas with V60 filter cups. Baristas formulate parameters that can show the best flavor according to the conditions of different beans and beans on the same day, and can also be adjusted according to the preferences of drinkers. blend into "human flavor" to provide a cup of hand-brewed coffee that exceeds expectations. "hand flushing" is made by baristas with cake filter cups, using a set of stable parameters that are suitable for drinkers with rapid needs. Of course, the price between the two is not the same.

When you come to the counter of VWI by CHADWANG, it is the barista who will first ask you about your favorite coffee flavor, briefly introduce it and then recommend it. Compared with ordinary cafes, VWI by CHADWANG seems to be a little more thoughtful about what kind of coffee you want.

Walking into the VWI by CHAD WANG, the simple tone of the long cement bar is full of staff, each well-trained and stylish, making people feel that in order to enter the first hurdle of Wang ce Company, one must first pass the appearance score.

Netizens laugh that Wang ce can register to run a modeling agency at any time, but it's no joke. Watching handsome barista brew coffee is even better. This kind of "human taste" really moves many little girls, no matter they want to drink coffee or see handsome men. Here you can enjoy both vision and taste.

Unlike most baristas, who devote all their energy to the cup, Wang ce is more concerned about the physical and mental feelings of the drinkers. When watching the film in which he won the championship, apart from fluent English and warm tone, every step was closely linked to "service" and wet the filter paper backstage, because he knew very well that cold ceramics can increase the aroma of coffee liquid, seal the ground coffee powder in a black glass jar, reduce the oxidation rate, and warm the cup in advance. Preparing coffee beans in advance (including production area, roasting degree, flavor performance, etc.) is a concrete manifestation of "wanting to be before the guests", which not only satisfies the taste and smell, but also the ultimate expression of the five senses.

VWI by CHADWANG specially invited designer Huang Jian to the UK to create a simple aesthetic space, and even the music and smell played with it have been carefully arranged, hoping that guests can enjoy good coffee from the five-sense experience.

Culture brings out mellow flavor.

Wang ce, who comes from a coffee family, focuses on promoting and improving the coffee industry, so although Wang ce now has countless resources and options for him to choose, compared with endorsements and consultants, opening a shop is a relatively hard, tedious and low reporting rate. But he said without hesitation: "but I like to open a shop." "it's really easy to pick up activities, but there's no industry driving force for me, and my own ideas will be diluted."

He, who is related to biology in university and graduate school, is very different about career planning. "if I hadn't been in the coffee circle, I might have become a worker in the boutique industry or in a restaurant," he said. " People who have spent money in his store should often see him at the bar, bring boiled water for the guests, send them baskets, and even see him wiping around with a rag, and he, who is almost obsessed with "service," is fully displayed here. People who are very demanding of service can feel the spirit he exudes, which is a kind of natural display.

There is no standard for the best service, the only difference is whether you put your heart into it or not, and Wang ce, who put it into practice, is the best example.

Wang ce's expectations for VWI are not only these, but also to become an inspiring brand. He pours his attention and attention to social issues into it. "although we are only a store, from gender equality, environmental protection to improving the quality of coffee, I attach importance to the fact that cooperative manufacturers can have the same ideals as us."

The coffee in Wang ce's eyes is full of charming culture. Fifty years ago, young scholars and students in Paris opened the prelude to the May storm in a coffee shop. In modern western history, coffee is not only a commodity, but also a culture in itself. Today, Wang ce, who is amazing in coffee skills, can bring any new influence to the coffee industry. Let's take a closer look!

Photo Source: Internet

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