Vietnamese coffee accounts for 25% of Japan's imported coffee market, ranking second only to Brazil.

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Vietnamese coffee has gradually affirmed its position in the Japanese coffee market, which is second only to Brazil and accounts for the second place in the Japanese coffee market share.

In the first 11 months of 2018, Vietnamese coffee accounted for 25% of Japan's imported coffee market, while Brazilian coffee accounted for 27%, down 7% from the same period last year.

Most Vietnamese coffee is Robusta, which is stronger and slightly bitter than the slightly sweet, high-priced Brazilian coffee Arabica.

In 2017, Japan imported 88000 tons of coffee beans from Vietnam, a nine-fold increase from a decade ago. From January to November 2018, the number of imported coffee beans reached 94000 tons, up 15 per cent from a year earlier.

Robusta coffee beans trade at $0.68 per pound, compared with about 30 per cent for Arabica beans, which are less than $1.03 per pound. Moreover, the price of Robusta coffee beans tends to decline due to the increase in global production.

In Japan, Robusta coffee beans are mainly used to produce instant coffee, which are sold in small boxes and are easy for small families to use. This is also a kind of consumer that tends to increase. According to Ajonomoto of Japan, instant coffee needs to be strong, strong and bitter, balancing the sweetness of milk and sugar. That's why robusta coffee is so popular.

Vietnam is increasing its production of coffee beans and expanding its share of coffee exports. According to the United States Department of Agriculture, Vietnam's coffee production rose 4% year-on-year in 2018 to 30.4 million parcels (60 kg / packet), a record.

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