Why do Norwegian people love coffee so much? Because: drink coffee can go to heaven!

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Many people think that Italy is the hometown of espresso (Espresso). Norway is not the hometown of coffee, but the goal of coffee-loving Norwegian is to tell people how to make the best coffee in the world.

You can't wake up without coffee.

If you've ever been to a Norwegian home, the first thing they serve to you is likely to be coffee, says Brage Ronningen, a senior communications consultant. "that's what we do, and that's the Norwegian welcome." "

"like I drink coffee every day as the beginning of the day, I can't leave home without at least one cup of coffee. By the way, I like strong coffee. When we get to the company, there is a coffee machine all around, and there is at least one within a range of 20 meters. Of course, the coffee is free. Ronnigan said, filling the reporter with coffee.

A country that loves coffee.

Norway has long been one of the top three coffee drinkers in the world, with an average of 10 kilograms of coffee beans per person per year, compared with only 1.3 kilograms of coffee beans per person per year. Norwegian people are really a coffee-loving country.

Norwegian "National Beverage"

Norwegian people usually drink black coffee and brew it in a teapot (stove-top kettle) or coffee percolator (percolator). For as long as I can remember, coffee has become a "national drink" for modern Norwegian people. No one is sure exactly why coffee became a national drink in Norway, but there is a theory that coffee became a substitute for alcohol when Norway banned alcohol in 1916-1927.

Drink coffee and you can go to heaven.

"We have an alcohol problem. "said Alf Kramer, founder of the European boutique coffee association (The Specialty Coffee Association of Europe).

Quimo: "so the government decided to ban private brewing, and if it wanted to ban alcohol, the government had to offer us another option, so they chose coffee." At that time, the most persuasive person in Norway was in the church, and the church missionary said to the Norwegian, "stop drinking and drink coffee instead." Drink coffee, you will go to heaven; drink, you will go to hell. Since then, coffee has become our "national drink". "

Want to promote something in Norway? It's right to hold a competition.

Quimo organized the first Norwegian barista contest, when most Norwegian didn't know much about the art of brewing coffee. He wanted to let Norwegian know what good coffee looks like and enjoy it like southern Europeans.

"if you want to promote anything in Norway, it's right to have a competition, because that's what I do. The competition will attract news media from all over the world. In the past, the barista competition was held in Norway in 1998, and now it has been held in nearly 100 countries. "

Barista contest

Norway still plays an important role in the coffee industry, and in recent years, it has produced many world-class champion baristas.

At this year's Norwegian barista contest, a group of international judges compared coffee, looking at it with their eyes, sniffing it with their noses, and then tasting countless cups of coffee with their mouths, all made from the most carefully selected beans from around the world.

Austrian referee Joana (Johanna Wechselberger), one of the world's top baristas and an authority on fine coffee, said: "I am very happy to be here as a judge because the contestants here are really very high-level baristas. "

"even beginners who take part in the competition for the first time, it's great. The young people here are very innovative and can find different ways to make coffee and roast coffee beans. "

There are few coffee shop chains.

One of the benefits of the barista competition is that you can easily find high-quality coffee shops in Norway that are competing with each other to win the honor of the best espresso (espresso).

Compared to premium coffee shops, there are few coffee shop chains in Norway, because Norwegian wages are relatively high and job-related laws are more stringent, making it impossible for large coffee shops to attack Norway as in other European countries. Norwegian coffee fans welcome this situation because they think that multinational coffee shops will bring coffee standards to a minimum.

There are two kinds of coffee drinkers

"I think coffee drinkers can be divided into two categories," said Marius Graff, a contestant in the Norwegian barista contest. "one is those who drink coffee as a necessity, who drink coffee to go to work to wake themselves up in the morning, and those who drink coffee as a work of art to enjoy the beauty of coffee. "

The number of people who treat coffee as a work of art seems to be increasing, but those who subconsciously reach for coffee filter pots or hot water kettles when they hear the doorbell are still in the majority.

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