The birth of boutique coffee the reason for the popularity of boutique coffee

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Boutique coffee was born in 2000, and now it has set a new quality benchmark for coffee.

In 1982, large retailers almost monopolized the global commercial coffee and secondary coffee market. In order to find new markets to compete with commercial coffee and secondary coffee, SCAA was established this year, and the preliminary concept of boutique coffee also sprouted. However, at that time, people did not clearly define boutique coffee and only thought that boutique coffee was a new grade coffee that was different from commercial coffee.

Before the advent of boutique coffee, the quality of coffee beans was determined by the size of beans and the height of origin. However, judging coffee only according to these standards, it is easy to cause the quality of coffee to be mixed, and the aroma is not fixed.

Since 2000, high-quality agricultural products will add production and marketing resumes to their production, and coffee also belongs to agricultural products, so manors have also begun to mark their production and marketing resumes on the outer packaging of high-quality coffee. Importers and retailers to develop their own countries are also constantly looking for raw beans from a single manor with detailed production and marketing experience. As a result, these companies began to develop ways to objectively compare the aroma of raw beans and coffee.

Before 2000, there was no specific definition of boutique coffee, but we have come to understand that boutique coffee is subject to strict control from planting to the final extraction of liquid. With the rapid development of boutique coffee in the global coffee market, major producers have begun to devote themselves to producing raw beans of better quality. driven by the wave of consumers' pursuit of [good coffee], a new concept of coffee evaluation has also been born. Incidentally, boutique coffee not only pays attention to the aroma and quality of coffee, but also strives to protect the environment of the producing area and the working population for sustainable development.

The Development History of American Coffee Market

1940s

Americans drink about 80% of the world's coffee production.

1950s

Most French colonies began to grow robusta coffee and set the main customer group as ordinary families. Since then, this kind of coffee has gradually spread throughout the United States.

The 1960s

Coffee consumption in the United States is at its peak.

1970s

The price of coffee goes up and consumption decreases. At this time, milder coffee became popular.

1980s

At that time, people thought that drinking coffee was harmful to health. (however, most studies today have found that coffee is good for health. )

The 1990s

At this time, coffee sales in the United States hit a new low.

The 2000's

Beet's Coffee and Starbucks Coffee have been set up one after another, and create a new coffee shop business model.