America's favorite coffee shop is not Starbucks! But these two doughnut shops.
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Americans go to the Dunkin' doughnut chain for coffee and often go to Starbucks, but according to a recent Harris Poll poll, Americans' favorite coffee shop is not Starbucks, but Dunkin' and Krispy Kreme, winning the title of "Fengyun Brand".
Most people may think that Starbucks will be named the Chinese favorite coffee shop. After all, the international chain Starbucks, which is famous for its Frappuccino, is often a hot Instagram photo, and seems to show up on every street. However, two other large chain stores squeezed out Starbucks, winning the first place in the Chinese people's favorite coffee store.
Harrismin surveyed 40, 5000 consumers over the age of 15 and evaluated nearly 2000 brands to learn about the best restaurants, consumer products and retail brands of the year.
Why are Dunkin' and Krispy Kreme so popular besides selling doughnuts all day?
John Gerzema, Harrismin's chief executive, said: "what all award-winning brands have in common is that they focus on consumer needs and exceed expectations. Americans especially love these brands and look forward to better products in the future. "
Dunkin', formerly known as Dunkin'Donuts, changed its name earlier this year and opened in Quincy, Mass., in 1950, selling coffee and doughnuts and providing fresh and fast service throughout the day. Dunkin' now has more than 12, 400 stores in 46 countries.
Krispy Kreme made its debut on the East Coast in 1937. The store is located in Winston-Salem, Winston, North Carolina, and started earlier than Dunkin'. According to the official website, the secret recipe for Krispy Kreme soft doughnuts was bought by a French chef in New Orleans, Louisiana; Krispy Kreme currently has more than 1400 stores around the world.
The ranking shows that coffee and doughnuts are a perfect match, and maybe Starbucks should consider supplying doughnuts.
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