Opening a coffee shop and learning to make money is more important than learning to make a good cup of coffee!

Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style)

I believe that colleagues who open cafes usually have a sigh, obviously XX shop coffee is not professional and not good to drink, why business is always so good? Why is it that my coffee tastes so much better than the rest of my family, and my customers go to convenience stores for coffee several times as often? Could it be... Is coffee quality inversely proportional to turnover?

And people who want to open a coffee shop usually think: as long as they can make good coffee, they can attract many customers to drink coffee...

Of course, there is nothing wrong with learning to brew a good cup of coffee, it is necessary, it is the attitude of opening a coffee shop! Have opened a shop, coffee to taste good is the basic necessary composition, this is common sense ah everyone ~ but! Only coffee is not enough, learning to open a shop is the most important thing!

Where is it?

To whom?

What do you sell?

How much is it?

How much is it?

And most importantly, how much do you earn?

Does it have to be to make money to open a coffee shop? What else can a cafe do if it doesn't make money? Not to mention, there are a lot of people who don't open cafes to make money. "although most people will have financial pressure, life is not just about making money, we have to choose our own interests as our jobs. Most baristas set up shop for such a simple reason. For colleagues with such "simple" ideas, there is nothing to say. Everyone has their own aspirations. I hope this is not an excuse for them not to make money and comfort themselves.

But it's really hard to make a lot of money opening a coffee shop. Dreams aside, coffee is a commodity with a lower unit price. Accustomed to big business, "hundreds of thousands per minute"Top5" people, it is easy to get used to this cup of coffee money of dozens of yuan. The cost of a table in a cafe is about 100 yuan, and even if the rate of turning the table is high, there will be restrictions. Coupled with the impact of the business area of the place of business, unless it specializes in tourist business, when the turnover grows to a certain amount, there will be no significant increase without opening a branch or expanding other business. this is one of the main reasons why coffee shops find it difficult to make a lot of money.

In terms of venture capital, compared with the tens of millions of capital needed to open a factory and a company, the threshold for opening a cafe is much lower, which is one of the reasons why many people who want to realize the dream of a boss choose it. But if you invest less, naturally don't expect to be overpaid. Because selling coffee makes a small amount of money, if you run it well, you can earn enough food and clothing. If you don't do well, you can only talk to people about your dreams. In recent years, coffee culture has spread rapidly, and peer competition is fierce. In the past, if the turnover could reach more than three times the store rent, you could make a profit. Now you have to reach six to eight times the rent in order to make a stable profit. (there will be different cost structures depending on the form of management. Here is a rough estimate. ).

However, the mode of operation of cafes is not only a service industry, but also an industry extended by production, manufacturing and processing, and service is only a high economic action to increase added value.

Many people open coffee shops because they mistakenly believe rumors such as "high profits and low costs" of coffee. Many raw materials will calculate with you: the cost of coffee is very cheap, 4 or 50 yuan for a pound of coffee beans, 7 grams for a cup of coffee, 60 cups of coffee beans for a pound, and less than 1 yuan for a cup. Fart! There is only one cup of formula in the old book that uses only 7 grams of powder. Nowadays, the cappuccino latte is bigger than the other, and you don't have to drink more than 18 grams of powder. Can you still drink coffee? Just by selling you a cup of 7 grams of coffee powder, only 4 or 50 yuan a pound, the bean baker has long been drinking from the northwest.

Of course, there seems to be nothing wrong with some people who have learned coffee and opened cafes and treated "guests as friends". Actually. There are traps, too.

To treat "guest" as "friend" does not mean that "guest" equals "friend". Even if "friends" come to the store, they are also "guests". Since they are all "guests", consumption is necessary and services should be treated equally. Otherwise, there will be a bunch of "friends" around the bar to chat with you, while a bunch of "guests" will be left in the corner to fend for themselves. If you can't tell the difference between "guest" and "friend", you will easily have the psychological barrier of making money from them.

When it comes to coffee, every barista wants to make the most delicious cup of coffee, but only a few people can taste it. For ordinary consumers who eat out for a long time and their sense of taste is destroyed, who can smell the fragrance of flowers and fruits? Who can drink the sense of hierarchy? Who cares how good your coffee beans are?

They usually only care about: is there a strong smell of coffee? Will you return to Gan after drinking it? Is it good to add sugar, cream and milk? Where to buy coffee is more economical.

Unless you have a sense of mission as a coffee missionary and enough "golden shield", lower your standards and sell coffee that is 70 cents but many people like it. Relax! It's just "sell some". You can have a better drink with someone who knows the goods.

As for, how to learn to open a profitable store?

Then go to work and study in a profitable coffee shop. Don't trust cafes that start classes and teach you how to open a profitable cafe. If opening a shop is as profitable as those people say, why don't they open more cafes of their own and need classes to increase their income?

In other words, his own coffee shop has its ups and downs, so how can he teach others to make money?

In other words, he won't make money until you open a shop.

END