Coffee in China's Coffee Industry

According to incomplete statistics, the domestic coffee market is growing at a rate of not less than 30% every year, and China will also be a big coffee consumer in the near future.

Industry insiders believe that as far as coffee is concerned, Finland consumes 1459 cups of coffee per person per year, while Japan consumes 1459 cups per person per year, while China only consumes 2 cups per person per year. It can be seen that there is a large market space for solid drinks, especially coffee in our country.

The formal rise of cafes in China was probably in the early 1990s, and like Europe, it experienced the rise from drip coffee to espresso.

Most coffee operators do not understand coffee, do not understand coffee culture, resulting in the mixed situation of the coffee market. Due to historical reasons and cultural differences, coffee has not entered the families of ordinary people, but it has been favored by more and more young people. A large number of international coffee companies are seizing the huge consumer market in China, which is facing a severe test for domestic employees.