What are the better coffee brands? 2019 ranking of Chinese coffee chain brands

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Consumption experience

Now that we have chosen takeout, in addition to the quality of the coffee itself, the experience from placing an order to drinking to drinking is equally important. Is it convenient and fast? Is it beautiful? Is it good value for money? Is the key to consider when ordering takeout. Moreover, the time of transportation and shaking will also have a great impact on the temperature and taste of the coffee.

① delivery time

Under the premise that the distribution distance is basically the same, all coffee is received within 25 minutes.

The fastest Starbucks took only 8 minutes from placing an order to receiving it.

Ruixing, KFC and the whole family all arrived within 20 minutes.

McDonald's, even Coffee and 7-11 were delivered within 25 minutes.

② takeout packaging

From the perspective of outer packaging, Lucky, Starbucks and even coffee all adopt the form of paper bag and cup holder.

The lid also treats the steam outlet to prevent leakage, and the coffee is delivered neatly and neatly.

McCafe seems to have put a lot of thought into the packaging, each cup is packed separately in a black carton, and the cup is covered with a golden steam port, but it feels wasteful when throwing away the garbage after drinking it.

Although KCoffee only uses very simple plastic bags on the outer packaging, the careful distribution of its own riders and tight cup lids also ensure the cleanliness and tidiness of the cups.

The ones with serious leakage are the two convenience store contestants. The packaging of 7-11 is also too simple, plastic bag + plastic cup holder + sticker sealing, bumpy distribution will inevitably leak; the whole family has taken into account the temperature factor, provided + 3 yuan to use insulation bag service.

③ coffee temperature

Since we mentioned heat preservation, we also took out the thermometer. By measurement, almost all American coffee is between 60 ℃ and 70 ℃, and the latte is in the temperature range of 55 ℃ to 60 ℃.

However, it can also be seen that McDonald's independent carton and the whole family 3 yuan insulation bag, the effect is not obvious.

④ cost performance ratio

Various brands of take-out coffee have been offered different degrees of discount. The actual cost in the table is the final price paid for [2 American + 2 lattes], combined with coffee taste, delivery service, packaging and menu pricing.

Although the quality of coffee and milk is good, Starbucks' price of more than 100 cups of coffee is not cost-effective for daily coffee.

For KFC, which is the second most expensive in practice, most reviewers said that the latte is so creamy that its quality is out of proportion to the price.

The price of the whole family, 7-11, and even the coffee discount is basically around 13 yuan per cup, which is still very conscientious for the daily coffee consumption, and the evaluation generally gives an upper-middle score.

Luckin Coffee's preferential mechanism is even richer, including discount coupons, free coupons for newcomers, as well as buy two get one free and other combinations of purchase discounts, due to the purchase quantity, frequency of use of different concessions enjoyed by everyone. One of the members of the evaluation team admired that the amount to be paid was "0 yuan" after four cups of coffee were added to the shopping cart.

In addition, Ruixing's milk coffee also showed a good standard, and the coffee beans used were also deployed by the WBC world barista champion team, with excellent quality, affordable price and convenient purchase, and the members gave Luckin Coffee a performance-to-price ratio of 4 points.

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