Is the brand price of Blue Mountain Coffee expensive? how much is the most expensive coffee bean in authentic Blue Mountain one?

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In real life, when the star father is not so popular in China, more than a hundred cups of "Blue Mountain" on the menu in the cafe and teahouse have popularized the Chinese people's understanding of top coffee. Although it was later known that most of the Blue Mountains were fake, the high price of the Blue Mountains has been fully promoted.

Blue Mountain Coffee is indeed a landmark product of the coffee industry. Almost everyone who has heard of Blue Mountain Coffee knows that it is the most superior coffee in the world. Its high price complements the reputation of "King of Coffee" and is always sought after by both experts and laymen. It is said that Queen Elizabeth's favorite is Jamaica Blue Mountain Coffee, and this reputation makes it form its own characteristics and become an eternal myth.

Jamaica is also the last country to still transport coffee in traditional wooden barrels. Jamaican Blue Mountain coffee beans must obtain a certificate of quality recognition issued by the Jamaican Coffee Industry Committee, which is the only body in Jamaica authorized to issue such a certificate. And each batch of export will have special quality supervision experts responsible for sampling, baking, grinding and brewing coffee, and finally make a judgment on whether to meet the standard.

Quality Control of Blue Mountain Coffee

The Jamaica Coffee Industry Authority stipulates that the defect rate of raw beans exported should not be higher than 3%, the moisture content should be maintained at about 13%, and the roasted bean yield of Blue Mountain Coffee is generally maintained at 83%. According to the raw bean-shaped size of Blue Mountain Coffee, the blue mountain coffee with more than 17 mesh is NO.1,16 and above is NO.2,15 and above is NO.3. Therefore, the NO.1 fresh raw beans of Jamaica Blue Mountain Coffee, which we usually see, are dark green, waxy, smooth, plump and round, like emeralds from Central America. And cooked beans, each batch of export, will pass the CIB quality control manager cup test after qualified can be released from customs, otherwise it will be returned or destroyed.

Blue Mountain Coffee has a relatively fixed consumer group because of its high price, and its market is mainly concentrated in Japan, followed by some European and American countries. It uses medium roasting (Medium Roast) to maximize the original taste of the coffee and enhance its aftertaste.

In recent years, with the improvement of domestic coffee consumption, a large number of cafes have begun to supply all kinds of coffee with the word "Blue Mountain Coffee". Although its price is only a fraction or more than a tenth of the price of authentic Blue Mountain coffee, its flavor is often thousands of miles away. Especially in the past 10 years, the media often expose fake Blue Mountain Coffee, which makes many consumers shy away from Blue Mountain Coffee.

Blue Mountain Coffee can maintain its top status today, which is closely related to the local management policy. In 1932, Jamaica reduced the island's dependence on sugar exports through policies to encourage coffee production. The local people do not like most coffee-producing countries, in order to increase the output value, a large number of high-quality coffee is planted, but the quality is superior, would rather sacrifice the output, but also to ensure the quality. Therefore, Jamaica is one of the countries with low coffee production in the world. Brazil, the world's largest coffee exporter, produces 30 million bags of coffee a year, while Blue Mountain produces only about 40, 000 bags a year.

On the other hand, the caffeine content of Blue Mountain Coffee is very low, which is only about 1 / 3 of the ordinary variety of coffee, which meets the health requirements of modern people. As a result, the World Coffee Organization believes that Blue Mountain Coffee is "the only coffee in the world that cannot find defects."

This "expensive" and famous marketing model, Blue Mountain Coffee can walk out of such a unique brand road!

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