Distinguish between boutique coffee and ordinary commercial coffee

Nowadays, many coffee shops play the banner of baking boutique coffee, freshly ground fresh boutique coffee and selected coffee, so what is boutique coffee, how many coffee consumers know boutique coffee, and how many coffee shop operators know boutique coffee? This is a big doubt, you know, in this country dominated by tea consumption, it is more difficult for people to accept coffee easily. even so, coffee consumption is still a popular commodity in China, and in order to let more people understand and accept coffee, there are countless baristas involved in it, and each barista is making different efforts in order to make coffee popular in the market.

Then what is boutique coffee, why boutique coffee has become the ultimate pursuit of baristas, the following Brista will take you into boutique coffee to understand the difference between boutique coffee and ordinary coffee. Most baristas who have been engaged in the coffee industry for several years know or have heard of fine coffee, knowing that it has a more prominent flavor, obvious characteristics, and a specific origin and detailed division of farms. in fact, there is a basic difference between fine coffee and ordinary coffee. looking back at history, traditional coffee makes a profit by exploiting coffee farmers and meets the taste requirements by blending inferior coffee with each other. This is also the business model of most coffee companies, but boutique coffee has broken this model and brought a revolutionary progress to the coffee industry.

Boutique coffee is different from traditional coffee. Boutique coffee pays more attention to the origin and cultivation of coffee, improving the quality of coffee from the source, and also paying more attention to the treatment and situation of coffee growers. "people engaged in boutique coffee have their own ideas, and they believe that higher sales prices are a necessary factor for the sustainable development of the boutique coffee industry," Yichi said. They reject the traditional coffee industry's "low price, high price" mode of operation, which destroys the enthusiasm of coffee farmers and leads to a vicious circle. The goal of boutique coffee operators is to enable everyone in the coffee industry chain to get their own legitimate interests. The famous Esmeraida farm is a classic model of this business model. Traders buy at a higher price, and the sales price increases accordingly, and everyone in the coffee industry chain gets corresponding reasonable benefits, which enables the coffee industry to develop healthily. Can make every link of the industry continue to improve their own quality, so as to obtain greater benefits.

Excerpt from John's private coffee