Coffee roasting talk about the power of coffee roasting

Many coffee lovers plan to open their own coffee shops and enjoy coffee while also wanting to have their own coffee space. In a space filled with sweet coffee flavor, spend your time comfortably.

And none of that is without coffee. So what does coffee roasting have to do with this?

First, famous cafes all use baking as a strong support for development.

The roasting power of famous cafes such as intellectuals, blue bottles and tree stump city goes without saying. Starbucks, which we hear about every day, also started out as a professional fresh roast coffee. It's not just fine coffee that needs to be freshly roasted. Italian coffee requires fresh roasting as much as fine coffee.

1. The charm of fresh baking

Coffee bean flavor, coffee beans will be a few hours after the oven, to reach the best drinking state. Moreover, this decay is evident in the first few days.

For this we can do a very simple experiment, the same beans, separated by 2 days, 4 days, 6 days for the same baking, the same conditions for cup testing, you can clearly feel the great difference in flavor. Ground coffee, on the other hand, loses its flavor 50 times faster than whole coffee beans, losing its flavor in a few hours or less.

Roasted coffee beans tend to mask many of the defects of the green beans, and if you roast them yourself, you will eliminate this possibility before the green beans enter the oven.

The same batch of beans, after different roasting methods, will reflect different flavors, and even the extraction of coffee will change. When a coffee bean can truly achieve flavor freedom in the hands of roasters, that feeling is unparalleled.

2. Bake the flavor suitable for customers

Perhaps the cafe owner believes that his customers have not reached a high level of taste. Coffee drinking is still in its infancy. Don't forget that the customer's greatest tool is comparison. When he compares before and after, or after comparing with his peers, he will know which flavor he likes even if he doesn't understand it.

So baking the right flavor for your coffee shop customers may be an important part. When your customer feels that only you understand his taste buds, he can't drive you away and advertise for you everywhere.

1. flaunt their own brand characteristics

There is no way to describe your brand more clearly than someone who knows the quality of their coffee. Compared with making up stories, this feeling of recalling one's own experience is so real that customers are moved by it. The harmony between appearance and inside is the most perfect recognition and interpretation for coffee people.

Second, coffee roasting promotes baristas

1. Deep understanding of coffee

Many people think baristas study how to produce, or how to consistently produce, the perfect cup of coffee. But contact with them more will find that their hearts for the coffee beans into a variety of flavor is that kind of care. For a bean, not only to understand its species, origin, batch, more importantly, the coffee beans from the moment they are put into the furnace, they begin to control the flavor of the coffee beans until they are drunk into the mouth. This series of continuous, is the barista's deep understanding of coffee, but also the best way to make them constantly improve.

2. A firm grasp of coffee flavor

Although the species, origin and batch of coffee have a congenital role in determining coffee flavor, coffee flavor is not based on roasting. Coffee from the green beans of the plant fragrance, after roasting re-combination to produce nearly a thousand flavor components, no skilled coffee roasting technology is impossible to achieve. The ultimate goal of every coffee roaster is to make coffee perfect. There are so many factors that influence the roasting process that the perfect coffee roasting process can be called the art of roasting.

3. Improve self-confidence

Because of his knowledge of coffee beans roasted by himself, he was confident whether he was making coffee in ordinary times or participating in world competitions. This familiarity stems from confidence in technology, mastery of the process, and a full understanding of coffee. Even creative coffee, which is updated every year, is more confident. What flavor you want to show is simply your own decision. Why not be confident?

III. Relationship between baking and business

1. Impression of baking machine to customers

We are all used to the amazing effect of a professional coffee machine on the bar, and even customers who don't know much will be impressed by the professional appearance. But when a customer sees his beans, he feels how respected his taste buds are. The responsible attitude and professionalism of the cafe make customers fall for it even more.

2. The added value brought by baking

Many people have smelled the aroma of coffee beans after grinding, and many people love coffee because of this aroma. But the aroma of roasted coffee is more fascinating, and when the two aromas are intertwined, no aroma can match it. Let the entire coffee space filled with the charming aroma of coffee, a long time can not disperse.

At the same time, the baker's craftsman focus in front of the baking machine is a highlight to attract consumers.

However, proficiency in baking is not an immediate thing. Only roasters who have experienced coffee roasting practice will deeply understand the process from unfamiliar to proficient.

All kinds of data, all kinds of groping, from time, financial resources, manpower, patience, self-repair, it can be said that every baker has experienced a lot of twists and turns. Only talented bakers can walk faster on the road and, more importantly, they know that it is far more important to seek the right guidance than to beat the wrong way.