Steps and reasons of Wet processing of Coffee beans in Colombia Marketing Strategy of Kopi Luwak

Generally speaking, coffee production determines the production method of the coffee you drink. If manufacturers pursue quality and higher profit margins, the production process needs to be meticulous. As we all know, Colombia is one of the big coffee-producing countries. Colombia has a variety of ways to process coffee, and most single-source boutique coffee producers use the traditional method of wet process. this is because fermentation is very important to the final taste of the product. Most coffee merchants choose a machine-assisted wet processing method. Why? Let's first understand how this processing method works.

Machine-assisted wet processing: wet mechanical desizing or "aquapulp" variants are essentially a shortcut that removes sticky fruit residues from beans by machine (scrubbing) rather than fermentation and washing. This mechanized shortcut is becoming more and more popular for two reasons. Let's take a look at it.

The first point: mechanical desilting reduces water and pollution. When rejecting the waste of mixtures of fermentation residues and washing water, communities downstream of coffee plants stink, injecting smelly water into their fisheries and water supply systems.

The second point: it is easier and more predictable to remove mucus by machine than by fermentation and wet washing. Unfortunately, it is said that machine desizing will prematurely separate fruit from coffee beans, thus limiting the taste of coffee. By eliminating the fermentation steps, this undoubtedly deprives the

The most important expression that mill operators can use to influence the flavor of coffee. In addition, the ecological criticism of fermentation and washing methods is becoming increasingly irrelevant, as the combination of low-water equipment and sedimentation tanks allows serious plant operators to ferment without pollution.

It is also important to consider your marketing strategy. An interesting example is Kopi Luwak coffee, which is one of the most expensive coffee in the world. They saw the opportunity to use a cat called palm masked palm civet or masked palm civet to ferment coffee through digestion. The original idea was that masked palm civet chose the most mature cherries and ate them, and then fermented them in its intestines. Then remove the feces and leave the green coffee seeds. Many experts claim that this does not produce the best coffee, but the idea is a bestseller. This shows how far a good marketing strategy can go.