About boutique coffee

Generally speaking, the benchmark of coffee in circulation on the market is based on the export specifications of each country. This output benchmark is based on the particle size of coffee beans and the altitude of the origin, rather than according to the specific origin and manor, variety, and not according to the taste and aroma of coffee.

The pursuit of action began to achieve, like the general coffee cup test (taste), evaluation of coffee taste and aroma of the new benchmark came into being, to the origin and manor of coffee sexual differences, coffee aroma and taste characteristics have a clear judgment. Coffee with a score of more than 80 in this cup test is called "boutique coffee".

And this kind of "boutique coffee", like buying green vegetables in the supermarket, can know the appearance and name of the producer, the origin and estate of the coffee and the production process also have clear information.

Cup of Excellence (COE)

In 1999, the world's first international coffee evaluation conference "Cup of Excellence (COE)" was held in Brazil and is now being held in nine countries.

The coffee with more than 84 points in "Cup of Excellence (COE)" is called the best coffee in the best, and it is auctioned at the international online auction.

Producers with a score of more than 84 and won the title of "Cup of Excellence (COE)" are recognized and honored as a whole, such as the quality of coffee manors, the quality of coffee production and so on. Producers can also get a very high status. As a result, producers form the motivation to continuously produce excellent coffee and are closely related to the continued profit income.