Online celebrities visit stores to spend 710 yuan to run single! The merchant recovered and wrote bad comments immediately.

On July 18, a local blogger in Jiangsu province left the restaurant without paying after spending 710 yuan, and then the waiter immediately went out to recover the man back to the store to pay the bill.

On the same day, the blogger posted his feelings about visiting the restaurant, saying that he spent 710 yuan in the restaurant and thought he could taste a good exotic delicacy, but he was too depressed. At the beginning of the video, the blogger made it clear that if he didn't write diss or spray him for the visit, he would quit the game. At the end of the video, he created a rap to express his feelings about the visit.

For such an operation, the merchant who visited the store exposed a surveillance video to the media on July 22, saying that the blogger and his party walked straight out of the box and went straight to the elevator entrance. Then the restaurant waiter immediately went out and took the man back to the store to pay the bill. An eyewitness said in the video that the man asked the two colleagues if they had paid the bill and left quickly after getting a negative answer.

The man was called back by the waiter and said that because no one reminded him to pay the bill, he forgot that he went out aboveboard. I have no intention of fleeing the order. For such an explanation, the business side said that it is only natural to pay for meals without reminding them. Then the surveillance video sparked a heated discussion among netizens.

Due to the enthusiastic response, the man immediately deleted the video of the original store on July 22 and released a new video the next day saying that he was the blogger who was exposed online, saying that he was sorry for taking up public resources because of the incident. For the matter of forgetting to pay the bill, he has contacted the head of the store through the local police to mediate the matter, and the two sides have resolved the misunderstanding under the communication of the police station.

In view of the food problem only represents personal taste, but also admit that their comments are targeted and slightly extreme, as a blogger flow era, inappropriate words to apologize to the merchants, but also very sorry for the impact on the merchants. Then he wrote "the pure man from the clear" to his avatar.

In this Internet era, many consumers like to make "recommendations" or "lightning protection" to some merchants through the "store exploration strategy" and "store search video" of social platforms, which makes the "career" of store exploration bloggers very popular. With the proliferation of Tandian bloggers, many industries have been exposed to more potential risks.

Originally, Tandian bloggers and merchants were in a state of "mutual benefit", but I don't know when chaos began to occur frequently, and more and more Tandian bloggers were walking in the gray area. On one side is false propaganda after collecting money, on the other hand is to show their "big V" identity, to "help recommend", to ask merchants to waive orders, or even charge promotion fees, otherwise they will send "bad reviews" articles / videos.

Some online celebrities do not appear as store visitors, taking photos in the store for a long time after not consuming or consuming the same product, affecting the experience of other consumers. If merchants stop / refuse, they will be threatened with "bad reviews".

The coffee workshop previously reported that a coffee shop in Shanghai was decorated in line with consumers' pursuit of simplicity, so it attracted many online celebrities and e-commerce models to take photos. These people often consume only one cup of coffee to occupy most of the public space for half a day, and even occupy the bathroom to change clothes and makeup, seriously affecting the store experience of other consumers.

As this kind of thing intensified, the coffee shop owner finally couldn't help putting up a "warning" in every corner of the shop, "she said not to change clothes here to shoot Taobao or to pat 26 a cup of iced American coffee." other guests and we are going to be bored to death by you, we all drool dry, we won't listen! If you want to shoot Taobao plus the boss Wechat, will you give me the money to do it? Will you take the picture after you have paid the money? " .

This situation is becoming more and more serious in the catering industry. Nowadays, it is difficult to do in the catering industry, and many new restaurants and coffee shops regularly use the marketing method of "online celebrity exploration". According to the needs of different periods of time, please go to the bloggers who have a certain fan flow on the social platform to promote the brand products / activities, and put the positive store content on the social platform in batches and periods, in order to achieve the drainage effect.

This kind of drainage not only attracts mass consumers, but after businesses have a certain amount of traffic, there will be many online celebrities with "bad intentions" to do some things that are detrimental to the reputation of businessmen.

Visiting stores and merchants' promotion as a business behavior, it is reasonable to have its market value and charge itself, but only if the information is true and consensual. Nowadays, this situation is not only a matter of personal quality, but also some businesses and platforms are to blame.

The "connivance" and "compromise" of businessmen also make this kind of people more rampant. Join hands with bloggers / online celebrities to exaggerate real products and further pay dividends when they gain benefits, strengthening this group's courage to exaggerate things; when faced with "threats", they choose to compromise for fear that their personal words will affect the brand reputation.

Although businesses are often in the position of victims, these people can be restrained if they can report to the police and collect evidence in the event of threats or do not join hands to deceive consumers.

In terms of the platform, there is no reasonable restriction / supervision on the management of users, turning a blind eye to some unreasonable behaviors such as hype, false propaganda, malicious slander and other unreasonable behaviors of some online celebrity / online celebrity users. it is an important factor that makes online celebrities / bloggers rampant.

As a consumer, when a user is found to have made the above behavior when using the relevant platform, he can report it in time. As a business, it is necessary to maintain the most basic integrity in promotion and publicity, and contact the police to investigate if necessary. As a platform, it is necessary to strengthen the restrictions on such users by establishing reasonable and effective mechanisms and regulations.

Nowadays, more and more young people join the industry of exploring stores / bloggers. As practitioners of information media, integrity and morality are very important and basic things. Some "smart" make a profit once, but it will not be a way to make a profit for a long time. Once more people do such things, the whole industry will one day disappear and lose the trust of consumers and businesses.

Photo source: screenshots of Douyin and Weibo

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