There are no seconds for sale! The Yayoi Yayoi joint name of Xi Cha Cao was bid up by scalpers

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Recently, the joint cooperation between Xicha in the tea circle and Kusama, the world-renowned and most influential Japanese artist, is in the limelight, attracting a large number of netizens' attention and discussion.

It is reported that around the theme of "adding some waves to the World", the two sides will combine Kusama's iconic wave point art with the classic Bobo tea series of tea-loving products, bringing about a very artistic cooperation in the history of tea and beverage linkage. This is also the first cross-border cooperation between Chinese new tea brands at the age of 95.

As early as last week, when Xi Cha quietly changed its brand logo, a number of users paid attention to this joint event from this small change and were full of expectations for it. According to the official introduction, this event will not only introduce limited materials such as packing cups and paper bags, but also have theme art periphery such as metal pendants and mugs. Due to the limited number of surrounding areas, fans have already rubbed their hands to make full preparations for snapping up this limited perimeter.

On the day when the limited package was launched, in order to successfully buy the limited mug they had in mind, some users crouched in the nearby store early and became the first guest to get the mug. On the other hand, customers who are unable to reach offline stores turn on their mobile phones and click on Mini Program and third-party platforms to quickly place orders.

Due to fans' unprecedented enthusiasm for printing the limited edition mug of Kusama's masterpiece Pumpkin, many users reported that stores in some areas had no time to sell, and the price around the limit in the secondary market was also closely followed by the rise in prices. However, people who are obsessed with the surrounding areas do not care about the product price, and choose to meet their wishes through scalpers if they can't get it.

This is the case with a customer who places an order at a pinching point. She said that she failed to grab the neighborhood after opening in the nearby store in the morning, so she switched to the second-hand platform at 10:35 and found a scalper to place an order on her behalf and successfully bought the mug she wanted.

However, after receiving the goods, the customer noticed that the label on the outer packaging of the product showed that the take-out order was generated at 10:37, but as far as she knew, the store where the scalper successfully placed the order had already shown that the "mug set meal was sold out" around 9: 00. Various details make guests question this, speculating that when users successfully place orders for scalpers on the second-hand platform, shop assistants who have cooperated with scalpers will put on new packages for scalpers to place orders and sell them to neighboring parties at a higher price.

Many netizens also said that some joint activities of tea brands that have attracted great attention from fans are prone to some people who want to take advantage of the opportunity to ransack the perimeter of the store and sell it again after raising the price in the secondary market. So it's not surprising that there are shop assistants working with scalpers.

In response, some Xi Cha employees explained that each store can indeed adjust the new and off the shelves of the limited package according to the actual situation, but they believe that the prompt of "limited package sold out" seen by netizens at more than 9 o'clock may not be deliberately caused by the cooperation between the clerk and scalpers, but may be caused by the employee's failure to get on the new package in time within the specified time.

Picture from: Xiao Hong Shu

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