Fine coffee common sense suitable for Chinese own coffee

China is one of the four ancient civilizations in the world, with a long history and culture, especially the Chinese food culture has a long history. Chinese people's eating habits are different from those of other countries. They are very particular about eating and drinking, and many foreign friends are very interested in it. Today, China is constantly under the impact of foreign culture, in many ways, the Chinese people have become accustomed to this kind of life.

At present, take coffee as an example, coffee has really entered the Chinese market for less than 20 years, and it has only been recognized by people in recent years, but the trend and speed of its development have to be amazing. As far as the situation of China's coffee consumption market is concerned, it is rising in a straight line, and the statistics every year will surprise people. The coffee consumption market in China is almost doubling, so some coffee industry experts predict that China will become the largest coffee consumption market in the world in the past 3-5 years.

Coffee consumption in China is still limited to some high-income people, people who know how to taste coffee are also rare, and the quality is uneven. Nowadays, domestic coffee brands are also increasing year by year, but because some brands still have some deficiencies in technology, the final result is bankruptcy. What's more, some brands are fooling around under the banner of coffee chains, setting the joining fee very low, and using high profit returns as bait to induce franchisees to be deceived. It is because of some of the above factors that the current polarization of the domestic coffee market is so serious.

Coffee is not without market in China, but as a coffee brand, how to make a good coffee coffee brand that is really suitable for Chinese people can gain a firm foothold in this land of China?

First of all, technology is needed. But this technology is not purely imported from abroad. After taking other people's things over, we should see whether it is suitable for us and whether it is suitable for our own local consumer groups. At this stage, pure coffee is still unacceptable to most Chinese people, so it is necessary to improve the technology and suit the taste of the Chinese people. As a coffee maker, we must have the spirit of being willing to study and innovate.

Secondly, improve the gold content of the brand. This includes production technology, research and development of new technologies, quality of raw materials, logistics and distribution, as well as post-service, etc., which should be operated in accordance with the principle of treating others with sincerity, and those with bad intentions will eventually get their own consequences. This is the way for a brand enterprise to survive, which is also a prerequisite for improving brand image and expanding brand awareness.

There is no limit to the quantity of coffee in the Chinese market, and the future of the coffee industry is unlimited. As long as you have the above two conditions, I believe that success is within reach!