The preliminary work of opening a coffee shop the content and focus of coffee shop image evaluation

No cafe dares to take its decoration and beautification work lightly. Because the main investment of a cafe is spent on store decoration and coffee and beverage procurement; store decoration and coffee and beverage procurement have the most direct contact with customers, so it is necessary to maintain the freshness and vitality of the store. making them often in the "best condition" has become a key task in shaping the image of the whole cafe. How to maintain the best image of the cafe? Basically, what must be grasped is that shop facilities should be maintained and investigated frequently to avoid the occurrence of aging. Especially for the condition of the store, it should be checked and counted regularly and irregularly; as for the focus of the inspection, it can be divided into store condition, store configuration, display decoration and management facilities.

(1) key points of store condition check (520kfw.com provided by 520Coffee Network)

1. The effect of the exterior image of the cafe: it must be in line with the taste of the cafe, pay attention to the performance of personality and impression, and maintain the sense of beauty.

2. The performance of the "visible effect" of the signboard: to grasp the "visible height", we should make it clear at a glance from a distance, and pay attention to the suitability of the specifications.

3, the charm of the storefront window: the performance of the window should be commensurate with the style, be attractive at the same time, and then be inductive.

4, easy to enter the entrance: to have a proper store openness, and easy to see the inside of the cafe, at the same time to have a sense of intimacy.

5, the entire facilities of the store: must be able to show a good image of the store, avoid defacement, and even consider the performance of the store after closing. (2) key points of in-store configuration check

1, the appropriateness of floor configuration: the main coffee and subsidized drinks should be matched appropriately and pay attention to the use of service forms at the same time.

2. Let the inducement and tour in the store: the width and level of the main channel should be reconciled, and the access should be kept smooth.

3, the use of moving line is reasonable: make guests have visible effect, and pay attention to fluency. On the service staff's customer service line, it is necessary to be able to reach customers easily and shorten the distance.

4. The performance of "focus effect": we should pay attention to the grasp of the theme, the concentration of guests' attention and the appropriateness of coffee display.

5. Promote the function of relevant business personnel: the configuration of service personnel, the location of cashier and the use of storage space should meet the needs of the business.

(3) key points in the inspection of display decoration

1. The suitability of selling coffee brands: for the use of display functions and the classification and display of coffee, it is necessary to be easy to see and touch.

2. The performance of key coffee brands: to be able to shape the topical effect, and to emphasize the effect in collocation and combination.

3, the grasp of interior decoration and atmosphere: the richness and vitality of the whole lobby, and pay attention to the shaping of seasonal atmosphere and the use of related props.

4, the active use of the effective display range: to grasp the appropriate height to avoid the phenomenon of too high or too low, and to be able to facilitate the contact of guests.

5. The effect of POP advertising: attention should be paid to the size and specification of POP, the concreteness of the content and the conciseness of the description.

(4) key points of management facilities inspection

1, the appropriateness of the whole store lighting: we should pay attention to the brightness performance of the competitive store, as well as the effective use of lamps and lanterns.

2, the use of key lighting effect: the effect of store or special display and the use of lamps and lanterns should be appropriate.

3, the shaping of color and store atmosphere: we should grasp the application of the basic tone of the whole store, the color performance of the object suitable for the customer layer and the effect of color matching.

4. The coordination of logistics management facilities: the location of office offices, the appropriateness of in-and-out management and the efficiency of operations should be considered.

5. Other in-store facilities, such as air-conditioning equipment, fire-fighting equipment, public equipment, etc., should be matched together.

With regard to the above key points, the cafes should grasp the issues in the display and inspection of business facilities.