A coffee shop dream of a rural family in Pingshan

On October 29, the coffee shop of Shi Dai's family began to take shape, "is there a coffee shop in the town?" People passing in front of the coffee shop looked at it in surprise.

The brand-new solid wood door is ready, with the words "business coffee" and "WiFi" on the door, the beige curtains in the room have been hung, and the dark red classical bar is ready. This is the first coffee shop in Longhua Town, Pingshan County, and the owner Shi Daiquan and his family are preparing for their final work before opening. Shi Dai is all from the Labor Village of Longhua Town. He and his son live in the village. It is somewhat surprising for him to open a coffee shop in Longhua Town.

In the impression of many Yibin people, Pingshan is connected by mountain, and Longhua has to walk more than 100 kilometers deep into the mountain, and it takes four hours to drive from Yibin City to Longhua. Longhua has not been fully developed yet, there are not many tourists every year, and it still preserves the serenity and simplicity of Liugu town. Therefore, most of the customers of local businesses are locals, while the cafe is a strange place for locals, who are still used to ba ba tea and small mahjong.

Shi Daiquan certainly took this into consideration, but he and his family insisted on opening a coffee shop for a reason.

He said: not long ago, Longhua was named a national historical and cultural town, and then the government should increase its tourism development and investment. this is an once-in-a-lifetime opportunity. Coupled with the advantageous resources of the ancient town, more and more tourists will come. And these tourists are the target consumers of his cafe. On the other hand, now rural areas and small towns are also catching up with the pace of cities, including spiritual needs and cultural catch-up, town residents can also enjoy a better quality of life in the future.

Shi Daiquan's idea can also be attributed to his son Shi Qiang and daughter-in-law Tian Xiaoling. After graduating from university, Shi Qiang left his hukou to the countryside, then went to Shenzhen to work, did a lot of jobs, including marketing, management, and so on, and opened a small company with friends. They learned a lot from these experiences.

"going north to Guangzhou is the choice of many college graduates, and we are no exception. Although these places are much more developed, the crowded commuting to and from work every day, high consumption dilutes their monthly salary, going home for the Spring Festival is like fighting a war, and they can't even afford to live in a humble home, and they may eventually become an 'ant tribe'. This kind of life makes people unreliable. It's better to learn the skills and come back and develop. " Tian Xiaoling said that with capital and ideas, she returned to Longhua Mountain from Shenzhen. They can no longer be traditional farmers, they need a new way of life and survival.

Drinking tea and coffee in the mountains was originally a very pleasant thing. She believes that Longhua's ancient town culture is suitable for the mood of drinking coffee, and her three-story cafe facing the mountain and water is suitable for tourists to come here to relax and read Longhua. I believe that coupled with scientific and user-friendly service and management, the future of the cafe should be good.

They communicated their ideas with their father, Shi Daiquan provided financial support, and the couple specifically operated and operated the cafe. Since July this year, they have been busy with the cafe, and now the renovation has been basically completed. They are busy buying coffee pots and cups online. The lamps and curtains of the cafe are also bought online. In addition, they will also open a WiFi for the cafe and provide Internet access for guests. Taking into account people's spending habits, tea is also served in cafes.

In more than 20 days, their cafe will be officially open. This rural family's dream of a cafe is about to come true.

Reporter's notes

The traditional culture of Nuggets with new thinking

The "National Historical and Cultural Town" is a gold-lettered signboard, which may bring about a craze for tourism and commerce. Many people hope to explore business opportunities, open hotels, restaurants, and local specialty shops. This is a common way of thinking, but Shi Daiquan and his family have found another way to bring coffee culture into the ancient town of Longhua.

The cafe, with a bit of petty bourgeoisie sentiment, is suitable for tourists who are not afraid of long distances to see the scenery. Shi Daiquan and his family like the combination of the two. Backed by the big tree in Longhua ancient town, they also found a new place to enjoy the cool. In fact, whether his cafe is successful or not, it embodies a new attempt and a change in the ideas of modern farmers. And what they do is to integrate foreign culture into the local culture, which also enriches the content of Longhua ancient town and gives the ancient town a fresh breath.

China Coffee Trading Network: www.gafei.com