Ten skills of choosing the location of starting a business and opening a store

If you are a Japanese family company, of course you can dig directly into the shop and take possession of other people's locations:

If you are Carrefour, you can also directly merge the competitors and take all of its stores into your pocket.

But the reality is, you don't have much money and you don't have much experience. Faced with the more and more professional location problem, what should you do?

Rule number one: follow competitors

Simply follow your competitor and choose a location in a certain area near the location of the store.

1. Determine the object to follow. Before entering an area, investigate the competitors in the area and choose those who are close to you and successful in terms of the location of the store.

The object you follow can be more than one. Because the location of any competitor is limited, it is impossible to cover all the suitable business circles.

two。 Take the competitor's store site as the center, spread around to select the site. The diffusion area should be controlled and should not be narrowed or expanded indefinitely (such as in the same building, next door or opposite) or expanded (such as beyond the business area where the store is located). It should be treated according to its own situation.

3. Ensure that there is a principle that the selected store site must have sufficient market capacity.

Chairman of Shenzhen Noodle King once said: "there are 50 McDonald's and 45 KFC in Shenzhen. Now there are 30, and more than 20 Noodle Wangs are adjacent to or against foreign fast food." Where there is KFC and McDonald's, there is Noodle King. "

"opening a restaurant opposite to foreign fast food is not just for competition. KFC, McDonald's site inspection and demonstration of scientific and meticulous, the surrounding environment. Quantitative analysis of population density, population structure, road traffic, construction facilities, etc. There must be nothing wrong with following them. "

Rule 2: follow those who complement each other

Some business formats are complementary in terms of operation and service content, so you can open a store next to it and bring complete "one-stop" services to customers.

For example, in and near the stadium, people who come to exercise have other needs, you can provide catering, sportswear retail, convenience stores or coffee and tea.

For example, next to tourist attractions, you can set up restaurants, photo studios, photo development shops and convenience stores. Mobile phone charging service, souvenir retail store and so on.

Rule 3: hitchhiking location

If you have strong communication skills or certain connections, you can form a strategic partnership with a company that is closely related to your business, which not only costs less, but also ensures the location of the store.

For example, a domestic SPA cooperates with a well-known hotel chain, and the two sides agree that each of the chain hotels will rent a certain area at a lower price to open a SPA. In this way, it is not only convenient for hotel guests, but also brings great convenience to SPA. On the one hand, the location problem is solved once and for all, on the other hand, the cost is greatly reduced.

China Coffee Trading Network: www.gafei.com