Entrepreneurial Story: MounGar423 Cafe in Changsha

The barista at Moungar423 Cafe showed the StarCafe startup team how the coffee was made. The photos were all taken by Shi Zhen.

"this store is a masterpiece of college students' entrepreneurship, and this is the most vivid scene of entrepreneurship!" Yesterday afternoon, a tailor-made "Starstart Star Entrepreneurship experience sharing meeting" was held at MounGar423 Cafe, 62 East Pai Building, Fu Hou Street, Furong District. Chen Boxun, the youngest coffee chain partner in Changsha, cheered the Star Man with his entrepreneurial story.

"I really want to open a shop that Changsha doesn't have, and I like coffee very much!" after graduating from Hunan Institute of Foreign Economics in 2005, Chen Boxun, a young man from Xiangxi, entered the "incubation period of entrepreneurship." In order to open a "dream shop", he successively enjoyed working and learned to accumulate experience in opening a shop. In 2009, 24-year-old Chen Boxun became one of the owners of MounGar423 Cafe, 62 East Pai House, Fu Hou Street, Furong District, and was also the youngest coffee chain partner in Changsha. As a coffee lover, he finally realized his dream: to open the only coffee shop in Changsha.

The movie is shown every Tuesday and the English corner is hosted by Belgian friends who know the foreign languages of the Seven Kingdoms every Saturday. Before long, this coffee shop, which is aimed at young people, attracted students from Changsha colleges and universities and English schools such as Webb, Langge and Aoji with its unique smell of books, coffee and human feelings.

In less than a year, MounGar423 Dongpai Store recovered its cost. Chen Boxun, a young college graduate with impressive entrepreneurial achievements, was elected as a start-up star in Furong District in 2011.

"many people find it difficult to do partnership business, but in fact, teams are better than individuals." Chen Boxun said that now there are 20 people in the entrepreneurial team of MounGar423 East Pailou Store, some of whom are good at marketing planning, some are good at wall design, and some are good at making coffee products. With this team, MounGar423 can open many branches in the future.

Author: Tang Weibin, Zhou Heping

China Coffee Trading Network: www.gafei.com