Kenyan coffee industry wants to break the monopoly of multinational corporations and introduce new buyers such as China.

Kenyan caffeine is well received in the global market for its aroma, taste and quality, but the industry has long been monopolized by Western multinationals. According to the latest market research, only six companies control about 60 to 70 per cent of Ken's unprocessed coffee transactions, followed by TAYLO WINCH,DIAMOND COFFEE in the UK, ARMAJARO Group in the UK, NEUMANN KAFFEE Group in Germany, DORMANS, which is controlled by British companies, and LEOPOLD LUOIS DERYFUS, a French family business. Ken farmers are at the lowest end of the whole value chain. In order to make the coffee trade more balanced and benefit farmers, the county government of the Ken coffee growing area decided to bring in buyers directly from countries such as China, South Korea, Japan and the United Arab Emirates. Several coffee-growing counties have negotiated agreements with buyers from China that farmers will sell raw coffee beans directly to Chinese traders at a price of about $2.90 / kg, and farmers' income will double that of the past.