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Tim Hortons: Take away vision to amplify taste

Published: 2026-04-06 Author: World Gafei

Last Updated: 2026/04/06, Now people drink coffee, more attention is paid to the environment, and the taste of coffee itself is not so heavy. But Tim Hortons is doing exactly the opposite, using dark rooms, mysterious expeditions and other means to allow customers to fully enjoy its new dark roast coffee Dark Roast, because only by taking away the vision can the taste be amplified. Here are TimHortons.

Nowadays, when people drink coffee, they pay more attention to the environment, but not so much about the taste of the coffee itself. But Tim Hortons is doing exactly the opposite, using small dark rooms and mysterious adventures to allow customers to fully taste its new deep-roasted coffee Dark Roast, because only "taking away sight can magnify the taste."

Here are screenshots and videos of TimHortons's ads.

Who turned off the lights? No, it's still daylight.

Customers passing by the Tim Hortons fast-food chain in Toronto recently are all confused: how did the restaurant that was good yesterday become completely black overnight?

Those who dare to push the door in happen to fall into Tim Hortons's marketing "trap"--

Grope, bump into someone at once! It turned out to be a waiter wearing night vision goggles. He took the customer to the counter and offered a cup of coffee that had just been made. "how does it taste?" "not bad! Drinking coffee in the dark is also pretty cool. "

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