The professional atmosphere of coffee shop shapes the operation of coffee shop.

Nowadays, when consumers consume coffee rapidly, they will respond not only to the physical and substantive attractiveness of coffee, but also to the whole environment, such as service, advertising, impression, packaging, fun and other incidental factors. Pascucci Coffee believes that one of the most important factors is the leisure environment, which, if narrowed down, refers to the impact that the atmosphere in the cafe can have on consumers' coffee decisions.

Therefore, for the performance of business space, Italian Pascucci Coffee thinks that how to skillfully use space aesthetics to design an ideal coffee drinking environment and produce emotional effect on improving the drinking rate of customers, which is the significance of shaping the atmosphere of the cafe.

When drinking coffee, customers often choose a cafe that is full of the atmosphere they need, so when they are engaged in the project of joining the cafe, they must consider the following key points:

1. Determine whose customer target should be taken first.

2. Based on their coffee drinking experience, what are their expectations for the atmosphere of the cafe?

3. Find out which atmosphere can enhance customers' trust in cafes and arouse emotional reactions.

4. The conceived atmosphere should be compared with that of competitive stores in order to analyze each other's advantages and disadvantages.

At the same time, on the occasion of the performance of the atmosphere, the coffee brands operated by Italy's Pascucci Coffee must be carefully planned through the whole business space, so that customers can fully feel it, so the skills and effects of coffee display are also the key points in shaping the atmosphere of the overall cafe.