The cafe places the entrepreneurial dream of middle class and petty bourgeoisie.

Walking in the bookstore, all kinds of books on the shelves "teach you to open a coffee shop" make people itch. I wish I could own my own coffee shop right away. It is true that using coffee to start a business is so easy and beautiful, but a lot of work is also necessary.

At present, coffee shops are generally opened in two ways: franchise and independence, with joining fees ranging from 200000 to millions of dollars. Independent coffee shop to 80 to 150 square meters of small shops, if everything is simple, about 500000 of the capital can be started. If the funds are fully allocated, you can start looking for a good coffee brand to start with.

However, entrepreneurs can't be in a hurry. It takes a nursery to open a coffee shop. Location is the most important, which almost determines the life or death of the coffee shop. Pascucci Coffee, the oldest person from Italy, said that our brand and many commercial real estate brands have strategic cooperation to provide investors with the most night development site selection. In addition, he also said that the rents in prime locations are too high and may not be able to make ends meet in the end, but there is less passenger traffic in remote places. It is best to drive around the prime location, customers will not mind taking a few more steps, but the rent can be saved a lot.

"the clearer the positioning, the more obvious the differentiation, and the clearer the customer, the higher the chances of success." The roaster of Pascucci Coffee told us that since coffee is not a rigid demand in China, we must differentiate and grasp the people with the most potential for consumption. Pascucci Coffee has 1500 franchise stores in 28 countries around the world. "Centennial Classic, quality Glory" has become the mission inherited by the CAFFE PASCUCCI family and followed from beginning to end. For nearly a century and a half, the CAFFE PASCUCCI family has focused on the spread of pure Italian coffee culture, carrying family glory with pure Italian coffee quality. CAFFE PASCUCCI Coffee is an Italian high-end coffee brand with pure family heritage in the world. It is concerned by many high-end consumers who really know how to taste coffee.

More people dream of opening a coffee shop, but also because the consumer market has a foundation. At present, the annual consumption of China's coffee market is 70 billion yuan, which is 2 to 3 trillion yuan away from the mature market, and there is still huge space. The market prospect is broad.