The increase of Coffee share leads the turn of consumption pattern

Between 2008 and 2013, Chinese mainland cafes and beverage shops grew by an average of 32% a year, while the number of bars that specialize in alcoholic drinks decreased or even closed down, according to statistics released by an agency. Specifically, coffee shops and beverage shops have an average annual growth rate of 32%, which can be called the most representative "overlord" in the catering industry. ten years ago, there were only about 1600 coffee shops in Beijing, of which 12% were concentrated in areas with dense office buildings and a large floating population.

During the survey period, the number of coffee shops across the country increased, with the rapid development of second-tier provincial capitals led by Beijing, Shanghai, Guangzhou and Shenzhen, with an average annual growth rate of 32%. Beijing coffee shops, which can be called the "coffee shop center", have also grown by an average of 25% a year, with most of the newly opened coffee shops located in the increasingly prosperous CBD area.

In 2014, the rapid development of the coffee industry once again ushered in the arrival of established coffee brands, from Italy, the 130-year-old pascucci coffee brand recently officially entered the core business area of Beijing, officially setting off the clarion call to enter the Chinese market. CAFFE PASCUCCI has completed the layout of more than 500 stores in 20 countries around the world, including Italy, France, Russia and South Korea. The brand follows the Italian classic temperament and has become one of the first-tier international brands.

The strong entry of coffee brands represented by pascucci and the abundance of brands with a hundred flowers blooming is a further indication of the prosperity of the coffee industry, according to Beijing industry and economic organizations. Analysts Chen said that recently, non-carbonated beverage stores in Beijing, such as coffee franchises, have developed rapidly, while the number of bars and other stores has gradually decreased, reflecting that citizens' consumption patterns are turning towards health and elegance.